‘This Is The End’ gets red band trailer, title change

Will Perkins
Wide Screen
December 21, 2012

Just in time for the supposed end of the world comes a mysterious broadcast from a celebrity-filled bunker. Last night, frequent collaborators James Franco and Seth Rogen (“Freaks & Geeks,” “Pineapple Express”) introduced the first trailer for their all-star apocalyptic comedy “This is The End” from Franco’s apparent underground shelter.

See also: The best and worst apocalypse movies (PHOTOS)

Directed by Rogen and his “Superbad” co-writer Evan Goldberg, “This is The End” follows a group of Hollywood’s biggest comedy A-listers (playing fictional versions of themselves) -- including Jonah Hill, Jay Baruchel, Danny McBride, Craig Robinson, Jason Segal, Mindy Kaling, Michael Cera, Aziz Ansari, and Kevin Hart -- as they deal with the aftermath of a global cataclysm. Joining the comedy super team are Emma Watson of “Harry Potter” fame and pop star Rihanna.

Watch the very not safe for work red band trailer for “This is The End” Below.

“This is the End” is based on Rogen and Baruchel’s mock trailer "Jay and Seth versus The Apocalypse," a project that they put together with Goldberg while filming “Knocked Up.” The fake teaser envisioned the hilarious results of the two Canadian comic actors being trapped in a house together during an end-of-the-world scenario. For the feature length version, Rogen and Baruchel enlisted the help of their many comically gifted friends to fill out their apoc-com. There are probably worse people to spend doomsday with.

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Initially titled “The Apocalypse” and then “The End of the World,” Seth Rogen chalked up all the title changes to a love of changing the film's name on Twitter, and explained the reason for the December 20th release of the first trailer.

The film is basically the comedy equivalent of Sylvester Stallone’s action hero ensemble “The Expendables.” While the “put funny actors together in a movie” formula doesn’t always work, given the stellar past comedy writing work of Rogen and Goldberg and the plethora of funny folks they’ve assembled, “This is the End” is sure to be good for at least a few laughs.

If the human race manages to make it out of 2012 unscathed, “This is the End” will hit theatres on June 14, 2013.

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