If you ever wondered what your zodiac sign would look like as a Heaven by Marc Jacobs outfit, you are in luck. The label has unveiled its Fall/Winter 2022 range in a campaign lensed by London-based photographer Marili Andre with inspiration from Seventeen Magazine's May 1995 issue.
Drawing inspiration from '90s nostalgia, the visuals feature an iconic line-up of models, including Georgia Palmer, Deba and Stella Jones, to name a few. Styled by Georgia Pendlebury, ensembles include Heaven Logo Baby Tees, Distressed Hairy Sweaters, lace camisoles, Team Heaven Jumbo Hoodies, tailored corsets, checked miniskirts, signature teddy bears and striking, glittery platform heels.
The evocative portraits include personality traits, partners in crime and irreverent characteristics for each zodiac sign in collaboration with the astrology memes account Not All Geminis. The campaign utilizes Andre's quintessential, playful photography style and makeup artist Vassilis Theotokis' out-of-the-box looks to exalt sultry, carefree energy.
The campaign, which provides a take on nearly aughts fashion and pop culture references, furthers Heaven by Marc Jacobs' commitment to be the intersection between fashion, art, TV and film. The label's multi-faceted universe has conquered a culturally aware youth that fondly reminisces the 1990's and 2000s heyday.
Take a look at the campaign in full above.
While you're here, check out Hypebae's Fashion Week Spring/Summer 2023 coverage.