Dublin, Oct. 27, 2021 (GLOBE NEWSWIRE) -- The "Global Marketing Resource Management Market (2021-2026) by Component, Type, Organization Size, Deployment, Vertical, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis" report has been added to ResearchAndMarkets.com's offering.
The Global Marketing Resource Management Market is estimated to be USD 3.6 Bn in 2021 and is expected to reach USD 6.32 Bn by 2026, growing at a CAGR of 12%.
Key factors contributing to the growth of the market are a rising number of marketing channels. This has led to a need to integrate these channels to manage the business enterprise's complex marketing activities. Amidst rapid digitalization, there is an enhanced need for providing a good digital experience to the customer. Therefore the marketers are increasing their efforts by utilizing an MRM suite to ensure a positive response from the customer. Also, an increased need for ensuring brand and regulatory compliance has further demanded the need for MRM solutions thus propelling the growth of the market over the forecast period.
The initial costs of implementation and risks associated with data security amidst rising data thefts can hamper the market growth.
The Rising Number of Marketing Channels
The Growing Need for Improvement in Market Response and Digital Customer Experience
Improved Regulatory Compliance on Digital Asset Licenses
Surging Demand for Marketing Integration with Different Systems
High Deployment Costs
Increasing Risks Related to Data Security And Privacy
Increasing Preferences towards Software-As-A-Service (Saas)-Based Solutions
Integration of MRM With Artificial Intelligence (AI) and Big Data Tools for Data-Driven Marketing
Lack of Comprehensive Integration Strategy and Interoperability Issues
The dilemma of Choosing The Right and Comprehensive Platform
The global marketing resource management market is segmented based on component, type, organization size, deployment, vertical and geography.
Some of the companies covered in this report are Adobe Systems, Inc., Oracle Corporation, SAS Institute, Inc., Teradata Corporation, Microsoft Corporation, IBM Corporation, Bynder, SAP SE, BrandMaker GmbH, Saepio, Workfront, Inc., North Plains Systems Corporation, etc.
The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Why buy this report?
The report offers a comprehensive evaluation of the Global Marketing Resource Management Market.
The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
The report includes in-depth market analysis using Porter's 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence's Proprietary competitive positioning tool.
A complete analysis of the market including parent industry
Important market dynamics and trends
Historical, current, and projected size of the market based on value and volume
Market shares and strategies of key players
Recommendations to companies for strengthening their foothold in the market
Key Topics Covered:
1 Report Description
2 Research Methodology
3 Executive Summary
4 Market Overview
4.2 Market Dynamics
5 Market Analysis
5.1 Porter's Five Forces Analysis
5.2 Impact of COVID-19
5.3 Ansoff Matrix Analysis
6 Global Marketing Resource Management Market, By Component
6.2.1 Planning and Budgeting Management
6.2.2 Asset Management
6.2.3 Channel Marketing Management
6.2.4 Performance Management
6.3.1 Consulting and Implementation
6.3.2 Training, Support, And Maintenance
7 Global Marketing Resource Management Market, By Type
7.2 Financial Management
7.3 Project Management
7.4 Marketing Analytics
7.5 Marketing Asset Management
7.6 Capacity Planning Management
7.7 Brand and Advertising Management
8 Global Marketing Resource Management Market, By Organization Size
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises
9 Global Marketing Resource Management Market, By Deployment
9.3 Cloud -Based
10 Global Marketing Resource Management Market, By Vertical
10.2 Banking, Financial Services, and Insurance (BFSI)
10.3 Consumer Goods and Retail
10.5 Information Technology (IT) and ITeS (Information Technology Enabled Services)
10.7 Healthcare and Life Sciences
10.8 Media and Entertainment
10.9 Travel and Hospitality
10.11 Energy and Utilities
10.12 Others (Mining and Construction)
11 Global Marketing Resource Management Market, By Geography
11.2 North America
11.3 South America
11.4.6 Rest of Europe
11.5.6 South Korea
11.5.9 Rest of APAC
11.6 Rest of the World
11.6.2 Saudi Arabia
11.6.3 South Africa
11.6.4 United Arab Emirates
11.6.5 Latin America
12 Competitive Landscape
12.1 Competitive Quadrants
12.2 Market Share Analysis
12.3 Competitive Scenario
12.3.1 Mergers & Acquisitions
12.3.2 Agreements, Collaborations, & Partnerships
12.3.3 New Product Launches & Enhancements
12.3.4 Investments & Fundings
13 Company Profiles
13.1 IBM Corporation
13.2 SAP SE
13.3 SAS Institute, Inc.
13.4 Teradata Corporation
13.5 Microsoft Corporation
13.6 North Plains Systems Corp.
13.7 Workfront, Inc.
13.8 Adobe Systems, Inc.
13.9 Infor, Inc.
13.10 Oracle, Inc.
13.15 Capital ID
13.17 Code Worldwide
13.22 HCL Technologies
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