Why The Voice In Reese's Super Bowl 2024 Ad Sounds So Familiar

Reese's peanut butter cups stacked
Reese's peanut butter cups stacked - mama_mia / Shutterstock

Among the typical array of soft drinks, insurance, and beer advertised during the Super Bowl are countless candy ads. According to a press release, Reese's hasn't hit the screens during the Big Game since 2020, but it's back this year with a chaotic Super Bowl LVIII commercial — and a familiar voice to narrate. The 30-second ad features a group of people (who are clearly Reese's fans) experiencing a roller coaster of emotions as Reese's breaks the news through the voice of actor Will Arnett that the company is releasing an upgraded version of its classic treat: Reese's Caramel Big Cups.

Arnett's distinctive voice is hard to forget. You may recognize his acting talent from his voiceover work as the titular character in "BoJack Horseman" or as Batman in "The Lego Movie." He begins narrating this goofy Super Bowl ad by proclaiming, "We're making a big change to Reese's Peanut Butter Cups." The fans react to this statement with a vehement, "No!" and proceed to flip tables and smash walls. Their tune completely changes, however, when Arnett announces that this "change" is the release of Reese's Caramel Big Cups, a new dessert to sweeten up any Super Bowl party.

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Arnett's Voice Isn't All That's Familiar About This Ad

Something else that may seem familiar about this Super Bowl LVIII ad is Reese's Caramel Big Cups. The commercial may make them out to be new, but Reese's aficionados have seen these cups before. In 2006, Reese's discontinued its Peanut Butter Cups with Caramel, but in November 2023, Reese's Caramel Peanut Butter Cups were back in a big way through the release of the Caramel Big Cup. This sizeable chocolate treat is the exact same one the brand is championing in its Super Bowl LVIII ad.

On top of all this, according to the press release, Reese's is partnering with DoorDash in limited cities to give DashMart customers a free Caramel Big Cup with their order from February 5 to February 11. Those in Las Vegas can also sample the candy on February 9 at Shaq's Fun House music festival. If you didn't try the Caramel Big Cup last November, this time it seems there are plenty to go around.

Voice-Over Work Is One Of Arnett's Specialties

Will Arnett smiling
Will Arnett smiling - Rich Fury / Getty Images

Arnett's distinctive voice is hard to forget. Its low register and subtle rasp are a perfect fit for voice acting, podcasts, and commercials alike — all of which he's done. In addition to voicing Batman and Bojack Horseman (for the latter role, he even received a Best Voice Acting Annie Award in 2019), he also played sous chef Horst in "Ratatouille."

In terms of on-screen work, you may have seen Arnett as Gob Bluth in the acclaimed sitcom "Arrested Development." You can hear even more of his voice on the popular comedy podcast called "SmartLess." It's hosted by buddies Arnett, Jason Bateman, and Sean Hayes and features unscripted, authentic conversations with celebrity guests ranging from Emma Stone to Stephen Curry.

As for commercials, this isn't the first time people have heard Arnett's voice in a Reese's ad. As the press release boasts, he's a "Reese's super fan," and he's narrated countless T.V. spots and commercials for the brand, starting in 2018 with its "Not Sorry" campaign, which aimed to get folks to eat the candy unapologetically.

Read the original article on Mashed.