Kim Kardashian aka the Queen of Neutrals has just gone and given us *the* collab of the year, and one we didn't know we needed. The business mogul recently took to her Instagram to share 'beats x kim', a new creative venture between Beats by Dre and herself. It's the ultimate fashion and technology crossover, and it's the most aesthetically-pleasing thing we've seen since the 41-year-old launched SKKN by Kim back in June. Can we please talk about stone-like packaging? It's genius.
But back to the Beats. Kim has reimagined the Beats Fit Pro headphones (which she swears by, btw) and created three different versions, all in a different neutral tone. It's a minimalist's dream and has completely changed the game when it comes to how tech products look. Even the packaging is next level - but the SKIMS founder did admit that she's obsessed with packaging and design in a recent SKKN office tour video.
Speaking exclusively about the products in a video on the company's Instagram, she said: "I was just bringing my creative concept and colour palette to a brand I've always respected and loved. I think I just want people to understand that this is also a fashion accessory that is useful and user-friendly, and it doesn't have to be anything loud. It just can blend in with what you're wearing. It's kind of a statement."
She later added on Instagram, " beats x kim- I’m so excited to share Beats Fit Pro by @beatsbydre will be coming soon in 3 signature neutrals, designed by me! Can’t wait for you to try them out on 8/16 🤎"
So, whether you're hitting the gym in your SKIMS bodysuit and you've just updated your workout playlist, or you're about to go on your summer hols and you need some new headphones for the flight, 'beats x kim' are where it's at. But where can you find them, and when can you buy them?
Priced at £199.99 (not cheap, we know, but the quality of both the sound and the product is so worth it), these headphones will be available to shop online tomorrow (16th August) at Apple, and at Selfridges on the 17th August.
*Adds every colour to basket*
SHOP NOW The Beats x Kim have launched online and are available to buy now.
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