Weekday is taking its eco-conscious endeavors one step forward with the opening of "Weekday Curated 2nd-hand," a circular proposal to encourage pre-loved fashion consumption among its community. The designated space, now available in London and Sheffield, offers a store resale market service where visitors can browse a curated range of vintage garments and sell their possessions.
The high-street retailer has enabled a seamless digital experience that connects shoppers to experience buyers for a more personalized and immersive activation. Furthermore, Beyond Retro, the U.K. and Nordics' largest vintage retailer, has joined the initiative and will be providing an assortment of one-of-a-kind vintage treasures regularly, including coveted oversized blazers, small designers, archive pieces and more.
Kim Holm, Managing Director Weekday, shared in a statement: "We are so happy to finally launch our Curated 2nd-hand concept in the vintage fashion city London and Sheffield. After our successful launches of this concept in Sweden, the Netherlands and Belgium, the United Kingdom felt like a natural progression. We are excited to move forward with our circular initiatives and reinforce a conscious mindset among our global community."
For more information on Weekday's Curated 2nd-hand proposal visit the brand's website.
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