Happy Saturday, friends. Welcome back to Week in Review, the newsletter where we very quickly sum up the most read TechCrunch stories from the past week. Want it in your inbox every Saturday AM? Get it here.
This week saw two big events running in parallel: an Apple hardware announcement and Y Combinator's Demo Day. Either one of those on their own would generally lead our traffic for the week — having them smash into each other on the same day was ... interesting. And maybe a little exhausting.
The Apple stuff: Apple's event, as their events tend to do, mostly dominated the tech news cycle this week. Rather than turn this entire newsletter into one big list of Apple things, I'll just say: new iPhones, new AirPods, and a beefy new Apple Watch. Want more words than that? Here's our roundup of the news.
Y Combinator moonshots: Startups are hard. But every YC batch has at least a handful of companies that seem a little extra hard — the moonshots, if you will. From faux fish to teams that want to reinvent flying, the Demo Day team rounded up some of the wildest pitches.
Musk/Twitter drama continues: Elon Musk is still aiming to undo his multibillion-dollar offer for Twitter, and Twitter still wants to hold him to it. This week a Delaware judge made two decisions in the ordeal: The trial will not be delayed by a month as Musk's legal team had requested, but Musk will be allowed to "amend his counterclaim with details" disclosed by Twitter security whistleblower Peiter "Mudge" Zatko earlier this month.
LG wants you to buy NFTs on your TV: NFT sales have reportedly tanked over the last few months. Will the ability to buy/sell/trade NFTs on LG smart TVs be the thing that turns that around? No, no, it will not.
Kim Kardashian's new gig: "America’s favorite reality star is leveling up her repertoire," writes Anita, with another job title: private equity investor. Kardashian is teaming up with Jay Sammons, formerly the head of Consumer/Media/Retail at the Carlyle Group, to launch a new private equity firm called SKKY Partners.
Jeep's EVs: Another legendary auto brand is diving deep into electric vehicles — this time it's Jeep, which this week revealed plans to roll out three different EVs (the Recon, Wagoneer S, and Avenger) by 2025. The company, notes Jaclyn, expects "EVs to compose half of its sales in North America — and all of its sales in Europe — by 2030."
Patreon layoffs: Patreon, a company that helps creators build out paid membership offerings, laid off employees this week. The layoffs purportedly leave Patreon without much of a security team, which seems ... not ideal?
Image Credits: Bryce Durbin
What's up in TC podcast land this week? "Selling Sunset" star Christine Quinn stopped by Found to tell 'em about her new startup, the Chain Reaction crypto crew talked about the latest drama at Binance, and Burnsy took a virtual trip to Minnesota to put the spotlight on the Minneapolis startup scene for TechCrunch Live.
Want 15% off an annual TechCrunch+ subscription? Use promo code "WIR" when signing up. Just want to know what TC+ readers were reading most this week? Here's the breakdown:
The most important slides in your pitch deck: Reporter/former VC/resident pitch deck expert Haje shares his insights on which of the perhaps-too-many slides in your deck are most crucial.
The freemium bar is shifting: Across products from Slack to Google Meet to Heroku, many companies are shifting up their free tiers to offer less. Why now? Anita explores the trend.