Waitrose has launched two wrap-free bouquets in time for Valentine's Day
To celebrate Valentine's Day this year, Waitrose has launched two wrap-free bouquets as part of its ongoing efforts to reduce waste and eliminate single-use plastic.
Instead of the cellophane you'd usually find holding your bunch, these pretty bouquets (one of roses and one with roses and lilies) are instead carefully wrapped in a layer of Fatsia palm leaves. The rubber band has also been replaced with reusable natural twine and even the flower food's packaging has been swapped for a paper-based recyclable alternative.
The rose bouquet features a traditional arrangement of 12 large premium Foundation red roses, surrounded by folded aspidistra leaves, soft asparagus and steel grass. The rose and lily bunch has a tonal mix of red and pink premium Foundation roses mixed with scented large pink oriental lilies.
Waitrose's head florist, Chris Wood, says: “As part of our efforts to remove unnecessary packaging where we can, we are delighted to offer our customers an environmentally-friendly option this Valentine’s with two wrap-free bouquets.
“Not only are they kinder to the planet, they showcase our extra special Foundation Explorer red roses which give back to Kenyan flower farmers, so you really can share the love this Valentine’s Day.”
The supermarket has already made some commitments to ensuring the sustainability of its blooms. All packaging, both in shops and online, is recyclable and it aims to make all its own-brand packaging either widely-recycled, reusable or home compostable by 2023. At the moment, the brand has achieved 88.3 percent of that target and, for plastic specifically, it's 73.8 percent.
Waitrose has also ranked first two years in a row in Greenpeace's plastic footprint league of UK supermarkets.
You can preorder both of these bunches on the Waitrose Florist site now, so you can tick getting your blooms sorted off your list in good time for Valentine's Day.
Chris Wood’s flower care tips:
Clean your vase thoroughly and then fill it two-thirds with fresh, lukewarm water and add your flower food. Top up the water the day after receiving your flowers, rather than changing it completely – this way, they benefit from the food for longer
Remove any foliage that will sit below the waterline to avoid build-up of debris. If your flowers include roses, you may notice some discoloured outer petals. These are guard petals, which protect the inner petals. Gently remove 2-3 guard petals to reveal these
Trim about 2-3cm from the bottom of the stems at a 45-degree angle. Try to vary the stem length to give your arrangement a height range
Change the water regularly after the second day. Just like us, flowers love clean water!
Keep your flowers out of direct sunlight to prolong their life
Remove any wilted flowers. Besides not looking as attractive, they can spread mould onto the others
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