Yahoo Movies Victoria Beckham launches first end-to-end traceable collection
Victoria Beckham has teamed up with The Woolmark Company on the brand's first end-to-end fully traceable collection. The capsule has been created in Pescara, Italy, from 100 per cent natural, renewable and biodegradable Merino wool, which is fully traceable to just five Australian woolgrowers.
Beckham has a longstanding relationship with Woolmark, having helped judge the International Woolmark Prize for a number of years, which is how the collaboration came to fruition.
Comprising of polo and crewneck sweaters, V-neck cardigans, as well as scarves and headwear for both children and adults, the collection taps into Victoria Beckham's trademark aesthetic with a sleek finish, touches of colour blocking, intarsia detailing and contrast stripes. And, although the colours are bright, there are no chemicals involved in the process whatsoever. The dye has been created in a natural way using alternative ingredients such as flowers, leaves and berries.
Although this is Victoria Beckham's first fully traceable collection, it is just one of many efforts from the brand towards adopting a sustainable way of working. Just this week, the label launched a capsule collection with The Outnet which was created predominantly with excess fabric from Victoria Beckham's archive.
"This collaboration was a wonderful opportunity for us to repurpose excess fabric in a new, exciting way," Beckham said of the collaboration. "We’re always looking for ways in which we can be more responsible with our collections and creatively challenge ourselves. This collaboration allowed us to do both of those things which is really exciting for us as a brand. It’s a celebration of our past with a future-thinking approach."
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