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Usher's Super Bowl Merch Collab with the NFL Has Us Screaming 'Yeah!' Ahead of the Big Game

The eight-time Grammy Award-winning artist is headlining the Super Bowl LVIII Halftime Show on Feb. 11. See his capsule collection with the NFL out Feb. 7.

<p>Lionel Hahn/Getty; Courtesy NFL</p> The Usher Super Bowl LVIII Merchandise Collection

Lionel Hahn/Getty; Courtesy NFL

The Usher Super Bowl LVIII Merchandise Collection

Usher’s Super Bowl LVIII merch collaboration with the NFL has been revealed, and as expected, it hit all the right notes.

The Usher Super Bowl LVIII Merchandise Collection, created in celebration of the award-winning artists’ hotly-anticipated Apple Music Super Bowl LVIII Halftime Show at at Allegiant Stadium in Las Vegas on Feb. 11, 2024, will be available Feb.7 on nfhshop.com.

Naturally, it features pieces with the all the biggest brands in sporting gear: Mitchell & Ness, New Era, Riddell and Wilson Sporting Goods.

Usher co-designed the capsule collection, which he says is a nod to his timeless fashion sense.

“There is no better way to get fans pumped about the performance than with a one-of-a-kind merchandise collaboration with the NFL, with designs that embody my style,” Usher said in a release. “I hope to see all my fans decked out in pieces from the collection.”

<p>Courtesy NFL</p> The Usher Super Bowl LVIII Merchandise Collection

Courtesy NFL

The Usher Super Bowl LVIII Merchandise Collection

The limited-edition collection includes Mitchell & Ness jerseys, hoodies, jackets and t-shirts (one of which shows Usher hovering over planet Earth), New Era headwear in collaboration with clothing brand Just Don, Riddell helmets and a Wilson football emblazoned with a “U” in the likeness of Usher’s iconic necklace.

Ever since Usher announced he was headlining the biggest event in the NFL, fans have been clamoring for more info on what promises to be an epic show.

Related: Usher and Victoria Monét Lead Nominations at 2024 NAACP Image Awards — See the Full List!

During a visit to CBS Mornings, the mega-star assured fans “this is going to be a celebration.”

"This is a moment that I've waited my entire life for and I am not coming to disappoint.”

<p>Courtesy NFL</p> The Usher Super Bowl LVIII Merchandise Collection

Courtesy NFL

The Usher Super Bowl LVIII Merchandise Collection

He’s also shared with Extra that special guest(s) will join him onstage, but didn’t let any details slip and with a hit list of collabs miles long, it’s impossible to know what he has in store. Although a teaser for his upcoming performance featured LeBron James, J Balvin and Jung Kook.

Related: All About the 2024 Super Bowl Performers, from Usher to Reba McEntire

What we do know of Feb. 11 is that the “Good Good” singer is raising the stakes by dropping an album, Coming Home, the same day.

Of the album, his ninth studio LP, and first new album since 2016’s Hard II Love, the music icon said in a release, “"I know this has been a long time coming for my fans and what I’ll say is that all good things come to those who wait. I hope you enjoy it once you hear it."

<p>Courtesy NFL</p> The Usher Super Bowl LVIII Merchandise Collection

Courtesy NFL

The Usher Super Bowl LVIII Merchandise Collection

Related: Usher Thanks ‘Queen’ Rihanna for Her Super Bowl Halftime Show Support: ‘Real Recognize Real’

And, Usher plans to celebrate the beauty of R&B, saying it will "take the main stage."

“Not just R&B music, but R&B performance, R&B connection, R&B spirit," he added.

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“I’ve been doing this for 30 years,” Usher said. “I want people who have been a part of that journey to feel like it’s a celebration for everybody, for all of us, from the beginning up until this point.”

Items from his Super Bowl collection can also be found at newera.com, mitchellandness.com and wilson.com.

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