United States Pet Market Trends and Opportunities 2021: Cat Opportunities Coming into the Spotlight

·3 min read

Dublin, Nov. 29, 2021 (GLOBE NEWSWIRE) -- The "U.S. Pet Market Trends and Opportunities: Cats" report has been added to ResearchAndMarkets.com's offering.

As the second-largest component of the U.S. pet industry by animal type, cats typically benefit from the same favourable trends driving growth in the pet industry overall, including the pandemic pet spending/adoption phenomenon and heightened health focus; the omnimarket strategizing of marketers, service providers, and retailers; and the growing role of the internet in e-commerce and as pet owner influencer.

This report examines growth and development opportunities across pet market products and services for cats, covering all four sectors of the U.S. pet industry - pet food, non-food pet supplies, the veterinary sector, and non-medical services.

Topics addressed include product and service innovation, industry investment, technology, retailing, and cat ownership and cat owner demographic trends.

Key Topics Covered:

Market Overview

  • Felines to the Fore

  • Cats as Family

  • Cats as Personal Health Care

  • Cat Opportunities Getting More Spotlight

  • Cats by the Numbers: Population Overview

  • This Report Vs. Other Analyst's Estimates

  • Cat Vs. Dog Ownership Rates

  • Number of Cat-Owning Households

  • Number of Pet Cats

  • Trends by Number of Cats Owned

  • Growth in Share of Cat Owners with Senior Cats

  • Overweight and Special Needs Cats

  • Cats by the Numbers: Dollar Spending

  • Cats at 29% of Pet Market Sales

  • Average Spending by Cat Household and Per Cat

  • Cat Owner Demographics

  • 10-Year Growth Demographics for Owning Cats

Pet Food

  • An Underserved Community

  • New Pet Owners

  • E-Commerce, Omnichannel/Omnimarket

  • Science-Based and Veterinary Diets

  • Segmenting Natural

  • Fresh Pet Food

  • Small Rides in on Dtc Pet Food Wave

  • Wet Pet Food

  • Focus on Cat Treats

  • Natural, Sustainable, Animal Cruelty-Conscious, and Safe

Non-Food Pet Supplies

  • Market Reset: Pandemic Era Spending, Health, Home

  • Pandemic Drivers

  • Health

  • Pet Supplements

  • Pet Medications

  • DIY Pet Care

  • Home

  • Cat Litter and Litter Box Momentum

  • "Back to Normal"

  • Senior Cats

  • Tech Products Riding the Pandemic Wave

  • Subscription Boxes

  • Putting (And Keeping) the Spotlight on Cats

Veterinary Sector

  • Targeting Cat Owners

  • Competing in an Omnimarket Context

  • Targeting Millennials/Gen Z

  • Targeting New Pet Owners

  • Affordability and Vet Care Options

  • Top Customer Priority is Preventive Health Care, Not Cost

Non-Medical Pet Services

  • Cats an Underserviced Market Segment

  • Low Levels of Household Usage Rates

  • Opportunities

  • Pandemic Presents New Possibilities for Feline Advancement

  • Pet Insurance

  • Pet Sitting

  • Affluent Households

  • Membership/Subscription Programs

For more information about this report visit https://www.researchandmarkets.com/r/z90ifu

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