Toy cars get eco makeover to inspire children

A mini Tesla for kids

Matchbox are launching toy electric cars

The aim is to teach children about environmental issues

This toy is made of 99% recycled materials

NAME: NURIA ALONSO, Head of Matchbox marketing for EMEA

"We wanted to work with Tesla to inspire kids as the future drivers of tomorrow. We think their parents will love to see how their kids play with cars that encourage environmental consciousness, like electric cars."

There will also be mini versions of Nissan, Toyota and BMW cars

Matchbox sells 40 million toy vehicles each year