Tower 28 Leaps Into New Era With Launch of Its First-Ever Mascara

Beauty brand Tower 28 keeps not only sensitive skin in mind but also sensitive eyes with the launch of MakeWaves Mascara.

MakeWaves Mascara is lightweight and endlessly buildable with a clean formula geared to those with easily irritated eyes. The innovative triple-wave wand has three flexible bands designed to curl, lengthen and define. MakeWaves Mascara brush features multi-tiered soft teeth that flow with the texture and shape of your natural lashes, dispensing product with every stroke. The mascara has a blend of "good-for-your-lashes" ingredients such as panthenol vitamin b5 and castor oil, leaving your lashes strong and conditioned.

MakeWaves Mascara retails for $20 USD and can be purchased via Tower 28's website.