TILT Holdings Launches Social Impact Driven Brand Black Buddha Cannabis in Massachusetts

TILT Holdings Inc.
TILT Holdings Inc.

Launch marks the initial phase in multi-state agreement with planned expansion into Pennsylvania

PHOENIX, Oct. 06, 2022 (GLOBE NEWSWIRE) -- TILT Holdings Inc. (“TILT” or the “Company”) (NEO: TILT) (OTCQX: TLLTF), a global provider of cannabis business solutions that include inhalation technologies, cultivation, manufacturing, processing, brand development and retail, today announced the Massachusetts launch of Black Buddha Cannabis, a Black and woman-owned and led, environmentally conscious, social impact driven cannabis wellness brand.

Roz McCarthy is the driving force and founder of Black Buddha Cannabis, as well as Minorities for Medical Marijuana Inc. which advocates for equity and diversity in the nascent cannabis marketplace. Both organizations originated from the personal needs and experiences of McCarthy, who found cannabis instrumental to her healing journey after a car accident. Her brand seeks to promote optimal wellness across every aspect of life and support each patient or consumer to achieve their potential and live with passion and purpose.

The initial experience-based product line, Blyss, could support euphoric and positive effects. The products are primarily built around a sativa-leaning, hybrid flower that creates an uplifting blissful feeling with an array of sweet aromas in the following offerings:

  • Blyss Flower—an eighth of expertly grown, premium cannabis;

  • Blyss Chyllum—a 100-percent recyclable glass chillum, packed with 0.35g of flower; and

  • Blyss Vape—a vape containing 300mg of a 3:1 THC:CBD ratio that is rich in beta-caryophyllene.

“Adding Black Buddha Cannabis to our diverse and innovative product portfolio available across the state is a testament to the success of our distinctive brand partner model,” said Gary Santo, Chief Executive Officer of TILT Holdings. “Black Buddha Cannabis is our eighth brand partner and the sixth brand we’ve brought to Massachusetts, further demonstrating our commitment to diversity in cannabis and the availability of quality products for patients and consumers. With our operational expertise, we believe a purpose-driven, environmentally conscious brand like Black Buddha Cannabis can scale and succeed in Massachusetts.”

“There is a dearth of equity-driven cannabis brands in Massachusetts, and Black Buddha Cannabis helps to fill that void,” said Roz McCarthy, Founder and Chief Executive Officer of Black Buddha Cannabis. “We’ve been careful to select partners who share our vision and commitment to product quality and integrity, and in TILT we’ve found a capable and trustworthy steward of our brand. Together we will break down silos within the industry and create a win-win for businesses and social equity efforts.”

Added Chris Kelly, Senior Vice President of Revenue Growth at TILT, “It’s our goal to provide our wholesale customers with a portfolio of in-demand products that will not only differentiate their dispensaries from the competition but also attract patient and consumer interest across demographics. Black Buddha Cannabis is a brand that has built a loyal following and is a strong addition to our portfolio.”

Black Buddha Cannabis is also expected to launch in the Pennsylvania market this fall through the brand’s exclusive partnership with TILT. Dispensaries in Massachusetts and Pennsylvania interested in Black Buddha Cannabis or other brand partner portfolio products from 1906, Airo, Her Highness, Highsman, Old Pal, Timeless Refinery, or Toast should contact our wholesale team to order or save a spot on our Launch List.

To keep up-to-date on progress, follow TILT and Black Buddha Cannabis on social media:
Instagram: @tiltholdings and @BlackBuddhaCannabis
Twitter: @TILT_Holdings

About TILT
TILT helps cannabis businesses build brands. Through a portfolio of companies providing technology, hardware, cultivation and production, TILT services brands and cannabis retailers across 37 states in the U.S., as well as Canada, Israel, South America and the European Union. TILT’s core businesses include Jupiter Research LLC, a wholly-owned subsidiary and leader in the vaporization segment focused on hardware design, research, development and manufacturing; and cannabis operations, Commonwealth Alternative Care, Inc. in Massachusetts, Standard Farms LLC in Pennsylvania, Standard Farms Ohio, LLC in Ohio, and its partnership with the Shinnecock Indian Nation in New York. TILT is headquartered in Phoenix, Arizona. For more information, visit www.tiltholdings.com.

About Black Buddha Cannabis   
Black Buddha Cannabis establishes a new paradigm for the industry as a black-owned, environmentally conscious, wellness-focused, and social equity-driven brand. Black Buddha Cannabis’ premiere lifestyle and wellness products will be found at leading dispensaries across the country through state-by-state brand partnerships with equitable manufacturers, cultivators, and operators. Currently available in Ohio, Black Buddha Cannabis expects to have products initially available in California, Michigan, Nevada, Massachusetts, and Pennsylvania. To learn more about Black Buddha Cannabis please visit https://blackbuddhacannabis.co.

Forward-Looking Information
This news release contains forward-looking information and statements (together, “forward-looking information”) under applicable Canadian and U.S. securities laws which are based on current expectations. Forward-looking information is provided for the purpose of presenting information about TILT management’s current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. Forward looking information may include, without limitation, the expected performance and success of the collaboration between TILT and Black Buddha Cannabis, planned expansion and timing of Black Buddha Cannabis into the Pennsylvania market, anticipated development, timing and release of future product offerings, the opinions or beliefs of management, prospects, opportunities, priorities, targets, goals, ongoing objectives, milestones, strategies, and outlook of TILT, and includes statements about, among other things, future developments, the future operations, strengths and strategy of TILT. Generally, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “will”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. These statements should not be read as guarantees of future performance or results. These statements are based upon certain material factors, assumptions and analyses that were applied in drawing a conclusion or making a forecast or projection, including TILT’s experience and perceptions of historical trends, the ability of TILT to maximize shareholder value, current conditions and expected future developments, as well as other factors that are believed to be reasonable in the circumstances.

Although such statements are based on management’s reasonable assumptions at the date such statements are made, there can be no assurance that it will be completed on the terms described above and that such forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such forward-looking information. Accordingly, readers should not place undue reliance on the forward-looking information. TILT assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by applicable law.

By its nature, forward-looking information is subject to risks and uncertainties, and there are a variety of risk factors, many of which are beyond the control of TILT, and that may cause actual outcomes to differ materially from those discussed in the forward-looking information. Such risk factors include, but are not limited to, those described under the heading “Risk Factors” in Amendment No. 2 to the Form 10 Registration Statement filed by TILT with the United States Securities and Exchange Commission and on SEDAR at www.sedar.com.

Company Contact:
Lynn Ricci, VP of Investor Relations & Corporate Communications
TILT Holdings Inc.
lricci@tiltholdings.com

Investor Relations Contact:
Sean Mansouri, CFA
Elevate IR
TILT@elevate-ir.com
720.330.2829

Media Contact:
Leland Radovanovic
Trailblaze
TILT@trailblaze.co