Tiffany & Co. Is Collaborating With Nike [UPDATED]

Sneakerheads and fine jewelry fanatics are having their worlds collide.

Two of the world's most popular brands are matching up for what's sure to be a buzzy collaboration.

After rumors of pair-up had been circulating for weeks, Alexandre Arnault, executive vice president of product and communications at Tiffany & Co. (and son of LVMH CEO Bernard Arnault), appeared to confirm that the jewelry brand was working with Nike on product — most likely a sneaker.

Sole Retriever previously reported that the Tiffany & Co. x Nike Air Force 1 Low 1837 will be released this spring, for a retail price around $400.

Collaborations continue to be a popular strategy for brands looking to generate buzz. It seems to be working for LVMH, which acquired Tiffany & Co. in 2019: Since Arnault took over, the brand has released capsules with Supreme and Fendi, created special jewelry for CryptoPunks NFT holders and featured Beyoncé and Jay-Z in a campaign.

While collaborations aren't new to the LVMH playbook, Tiffany & Co. is the latest brand in the portfolio to pick up strong momentum, thanks in part to this department. If this partnership with Tiffany & Co, is anything like the recent Louis Vuitton pair-up, this will be a Nike shoe for the ages.

Update, Tues. Jan. 31: Nike released more details about its upcoming collaboration with Tiffany & Co., confirming that it will drop March 7 and will include a shoe, as well as an assortment of sterling silver accessories.

The "Legendary Pair" collection features an Air Force 1 1837, made of black suede with a Tiffany Blue swoosh and silver details at the heel. That'll retail for $400, while the co-branded accessories — a whistle, shoe horn, shoe brush and dubrae — will range from $250 to $475. The collaboration will be available for purchase at select Nike stores, Tiffany's flagship and SoHo locations and Nike's SNKRS app.

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.