TerraZero Technologies, Inc. Deploys Miller Lite's Second Activation in Decentraland in Collaboration with Global Superstar and Entrepreneur J Balvin

·8 min read
Miller Lite’s “Meta Lite Bar” is the first-ever brand hosted bar in the metaverse (CNW Group/TerraZero Technologies Inc.)
Miller Lite’s “Meta Lite Bar” is the first-ever brand hosted bar in the metaverse (CNW Group/TerraZero Technologies Inc.)
  • TerraZero Studio deploys Miller Lite's second fully interactive bar experience in collaboration with global superstar and entrepreneur J Balvin.

  • Users can collect Miller Lite x J Balvin Bodegawear wearables.

  • Miller Lite Leverages Their Previous Activation to Double-Down on Metaverse Engagement and Activation Potential

  • Miller Lite's Presence is Evolving Community Building and Social Engagement in the Metaverse.

VANCOUVER, BC, Aug. 15, 2022 /CNW/ - TerraZero Technologies Inc. ("TerraZero" or the "Company"), a vertically integrated Metaverse technology company, announces the second activation from Miller Lite's (www.millerlite.com) "Meta Lite Bar" in collaboration with world-renowned, music sensation, J Balvin in Decentraland (www.decentraland.org).

The activation sees TerraZero bring back the Miller Lite Meta Lite Bar for another experience, after their successful Big Game Day activation in February 2022—this time with global sensation J Balvin. This is an important milestone for the Metaverse as this activation is social proof that major brands like Miller Lite can find added value, and increased audience engagement through the Metaverse via repeat deployments of their virtual builds.

Where a prototypical marketing campaign would see much overhead spent on a single use activation, the Metaverse presents an opportunity where Miller Lite can build a compelling and immersive experience with their Meta Lite Bar, and bring it back for subsequent activations, creating long-tail value to one marketing spend, where costs streamline and engagement increases over time.

Savvy brands like Miller Lite know that the Metaverse offers both scarcity and longevity; where a cessation of interest can be elevated over a short period of time through one activation—and then that same build and experience can be brought back at a later date, at the brand's call and decree. TerraZero knows the power this gives brands, which is why their in-house studio designs experiences to deliver on short-term and long-term KPI's, underscored by actionable analytics.

This activation also brings the brand's identity to life in a way where a marketing campaign can become a place of socialization, community building, and fandom for both the brand itself, and artist partners like J Balvin.

For J Balvin, known for his ever-evolving approach to fan engagement, the bar takeover connects the artist to his fans through an interactive experience in a way that is more immersive and engaging than music alone. In the experience at the Meta Lite Bar, fans can claim unique wearables for their avatars that channel the personal look and style of J Balvin. From clothing and accessories to brilliant rainbow-colored hair, the Meta Lite Bar makes it possible. These wearables will be worn by avatars throughout their adventures in the Metaverse, showcasing the ways in which Miller Lite remains ahead of the curve by utilizing the combined worlds of technology and entertainment with a consumer-based approach to marketing and promotions.

The future is bright for the Meta Lite Bar. Why not use the bar as a location for virtual performances by other artists, or a place to hang out during sporting events—bringing together fans from all over the world through the Metaverse?

TerraZero's Chief Experience Officer (CXO), Brandon F. Johnson & Chief Metaverse Officer (CMO), Ryan Kieffer see Miller Lite as an innovator in the CPG, and now entertainment space. "The truth is, the Meta Lite Bar can be anything Miller Lite wanted it to be. The brand understands this, and that's why they are going to be a fixture in the digital world for years. There is unprecedented opportunity to create community and engagement for a brand like Miller Lite, and our relationship with Miller and Molson Coors has been nothing short of outstanding."

Players were able to jump into the launched "Meta Lite Bar x J Balvin" experience in Decentraland at www.decentraland.org, coordinates 44, -45 from July 26 to August 2, 2022.

About TerraZero Technologies Inc.

TerraZero Technologies Inc. ("TerraZero") is a vertically integrated Metaverse development group and leading Web 3.0 technology company specializing in helping brands create immersive experiences. The Company's Metaverse-agnostic vision is to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, Metaverse platforms, and Web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavors together as one. TerraZero owns digital real estate for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company's businesses are segmented into five (5) divisions which include: (1) Immersive experience creation in existing or private virtual worlds; (2) advertising; (3) data analytics; (4) events and marketing; and (5) infrastructure. TerraZero aims to support the community, foster innovation, and drive adoption. For more information, please visit www.terrazero.com or contact media@terrazero.com.

Cautionary Statement Regarding Forward-Looking Information

This news release includes certain statements and information that may constitute forward-looking information or statements within the meaning of applicable securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends," "expects," or "anticipates," or variations of such words and phrases or statements that certain actions, events, or results "may," "could," "should," "would," or will "potentially" or "likely" occur. This information and these statements, referred to herein as "forward‐looking statements," are not historical facts and are made as of the date of this news release, which includes without limitation, statements regarding discussions of future plans, estimates, and forecasts and statements as to management's expectations and intentions with respect to, among other things: the Company's intention to develop and drive traffic to its assets and locations within virtual worlds; the expected potential outcomes of the Miller Lite metaverse bar and collaboration with J Balvin; that establishing an early presence within the Metaverse will provide the Company with new users, branding, and marketing opportunities; events, courses of action, and the potential of the Company's technology and operations, among others, are all forward-looking information.

Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, including but not limited to, market and other conditions, business, economic, and capital market conditions; the ability to manage operating expenses, which may adversely affect the Company's financial condition; the ability to remain competitive as other better financed competitors develop and release competitive products; regulatory uncertainties; access to personnel, employees, and consultants; market conditions and the demand and pricing for products and services; the demand and pricing of cryptocurrencies and NFTs; security threats, including a loss/theft of TerraZero's NFTs, cryptocurrencies, and other assets; TerraZero's relationships with its customers and business partners; TerraZero's ability to successfully define, design, and release new products in a timely manner that meet customers' needs; the ability to attract, retain, and motivate qualified personnel; competition in the industry; the impact of technology changes on the products and industry; failure to develop new and innovative products; the ability to successfully maintain and enforce our intellectual property rights and defend third-party claims of infringement of their intellectual property rights; the impact of intellectual property litigation that could materially and adversely affect the business; the ability to manage working capital; and the dependence on key personnel. As a result, TerraZero may not actually achieve its plans, projections, or expectations. In addition, such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the demand for its products, the ability to develop software successfully, that there will be no regulation or law that will prevent the Company from operating its business, anticipated costs, the ability to secure sufficient capital to complete its business plans, the ability to achieve goals, and the price of cryptocurrencies and NFTs. Given these risks, uncertainties, and assumptions, you should not place undue reliance on these forward-looking statements.

Factors that could cause actual results to differ materially from those in forward-looking statements include failure to obtain regulatory approval, the continued availability of capital and financing, technology failures, failure to obtain any permits required to operate the business, the impact of technology changes on the industry, the impact of COVID-19 or other viruses and diseases on the Company's ability to operate and hire personnel, competition, security threats including stolen NFTs and cryptocurrencies from TerraZero or its customers, consumer sentiment towards TerraZero's products, services and Metaverse technology generally, failure to develop new and innovative products, litigation, increase in operating costs, increase in labor costs, decrease in the price of cryptocurrencies and NFTs, failure of counterparties to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market, or business conditions. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information. The forward-looking statements contained in this news release are made as of the date of this news release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Additionally, the Company undertakes no obligation to comment on the expectations of or statements made by third parties.

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SOURCE TerraZero Technologies Inc.

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