Target’s Lego Collaboration Is What Technicolor Dreams Are Made Of

·5 min read

Big-box retailer Target has a long history of high-low designer collaborations that offer fashion-forward product mashups at reasonable retail prices. In the past several decades, they’ve brought their cheap-chic magic to Marimekko, Missoni, and Rodarte, and more recently, Christopher John Rogers and Rachel Comey. The ever-famous Red Dot Boutique’s latest partnership is a little more youthful but no less stylish — this time, they’ve teamed up with the legacy toy brand Lego for a 300-piece collection of gifts, home goods, toys, and pet accessories inspired by the Danish toymaker’s signature primary-hued building blocks. The assortment also includes a wide range of apparel for kids and adults, with sizes extending up to 4X. Prices will range from $1.50 – $120, with most items coming in below $30.

We couldn’t have asked for a collaboration better suited to holiday gifting — even if the person on your list is unfamiliar with the bright building blocks, Lego’s offerings boast a youthful appeal that will be a joy for anyone to unwrap. However, it’s pretty likely that your giftee has had a brush with the increasingly popular brand. According to the Washington Post, Lego is “the world’s largest and most profitable toymaker,” and there are a growing number of AFOLs (that’s Adult Fans of Lego) who spend hundreds of dollars on elaborate sets and showcase their achievements on Instagram, TikTok, and Reddit. (Luckily, you can nab a gift for around $20.)

It’s a tall order to schlep your way through 300 products to find the goods that will suit your gifting needs, so we’ve highlighted a few of our favorites below. (You can also click here to sort through every single interlocking piece yourself.) From candy-colored home goods to convertible color-blocked puffer jackets, there’s something for everyone on your holiday shopping list. It’s the perfect opportunity to scoop up something juicy, but you’d better get to building your cart — this rainbow-toned collaboration is likely to sell out in a flash.


Color-blocked Puffer Jacket, $60

Our plus-size writer Chichi Offor suited up in this bold striped puffer — you can see her wearing it in her usual size of 2X above. Made from recycled polyester, it features an oceanic coloway and zip-off sleeves for easy conversion into a vest.


Reusable Urban Brick Lightweight Tote Bag, $5

This extra-roomy packable tote boasts a dazzling, Tetris-like pattern, making for an eye-catching stocking stuffer for your giftee — or just a high-capacity shopper for all of your schlepping needs.


Side Striped Jogger Pants, $30

Lounge colorfully in these teal joggers, complete with a tonal stripe for extra fireside flair. They boast a hybrid cotton and recycled polyester construction, along with a high-contrast adjustable drawstring for an easy fit.


Brick Storage Box With Contrast Handle, $12

What Target calls a storage box we call the triumphant return of the top-handle bag. Sure, you could use this for playroom storage — but it would also be a cheeky conversation starter when packed with your evening essentials and brought out on New Year’s Eve.


Ceramic Tumbler Mug Set With Silicone Sleeves, $20

These crayon-colored drinking cups will definitely not stayed tucked away in our cabinets — we’re envisioning them jazzing up our kitchen’s open shelving with their bold and multi-hued presentation.


Contrast Pocket Convertible Zip-Up Puffer Jacket, $70

This longline puffer boasts bold patch pockets big enough to hold a host of odds and ends — but the functionality doesn’t end there. It’s also equipped with a zipper at the hip for removing the bottom half of the coat when less cold-weather coverage is needed.


Color Block Puffer Scarf, $20

We can’t resist the complementary pink and red tones and overlapping design of this folded, sherpa-lined scarf.


Minifigure Patch Beanie Hat, $20

Knitted puff-ball accents keep this textured beanie from feeling like your standard sporting goods-store buy. (The Lego man appliqué helps, too.)


Utility Pockets Tote Bag, $40

This eye-catching tote is equipped with plenty of real estate, both inside and out. The interior can accommodate a small laptop and boasts a vibrant lining that belies its monochrome exterior.


Contrast Pocket Sherpa, $50

If you have yet to pull the trigger on a fleece-y layer for winter, may we recommend Lego’s sherbet-hued iteration? Made entirely from recycled polyester, this high-contrast windbreaker is available in kids’ and mens’ sizes, too. Go ahead and outfit your whole family — we won’t judge.


Silicone Coaster Set With Wood Holder, $12

A neatly-stacked set of coasters will add a splash of color to your next soirée.


Dog And Cat Colorblock Puffer, $15.99

We thought we had every gasp-inducing dog sweater on the internet dialed — until now. Not only will your furry friend love this toasty puffer, but the tropical colorways will help you keep track of them at the dog park.


Multi-compartment Trinket Box, $20

With a Scandi-chic solid birch lid and compartments made from the same glossy plastic that’s used to make Legos, this cheerful storage box will certainly brighten up the desk-scape of anyone on your list.


Colorblock Stripe Sweater Knit Blanket, $20

A comfy throw blanket does wonders for increasing the cozy vibes in any room. This adds a splash of rainbow to your bed, couch, or accent chair.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Like what you see? How about some more R29 goodness, right here?

Every Look From Target's Fall Designer Collection

Target’s Setting “A New Standard” On Black Friday

Coach Outlet Launched A Disney Princess Collab

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting