South Korean label and creative studio System mused on connection, love and fulfillment this season in a short film titled “A Family Matter.”
Set up in chapters, it’s a mini mediation on building your own tribe, be it a nuclear unit, twin flame or a best friend of the canine kind. The film is set to the jaunty notes of Adrian Berenguer’s “Little Things.”
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It’s the little things that are key to this collection, with the design team focusing on small and quirky details — frayed hems on men’s shorts, the tiniest of fringes on a denim skirt, or a piece of striped string looped through a metal link doing double duty as a bolo tie are tiny distinctions.
System expands its palette here from last season’s stark monochrome, with plaid on shirts and jackets, periwinkle bowling shirts and a striped linen suit for men. The women’s palette explodes in candy colors with a lime green pleated pant and a raspberry short set. Detail also comes into play on basics, such as a white shirt with a draw string peplum at the waist.
The collection is cozy but varied enough to keep interest. On the small screen, the protagonist brings everyone together with a big smile. Customers should find something to connect with.
Launch Gallery: System Men's Spring 2023