SWCC looking for new logo as plan to rebrand kicks off

The Strathmore Wheatland Chamber of Commerce (SWCC) will soon be announcing a new logo, as well as a rebranding of the organization and they have opened submissions for a logo to the local community.

Cody Holdaway, director and communications chair for the SWCC, explained during the board of directors’ retreat taken by the chamber, it was decided the team felt like they needed a new face and new angle to push what they offer for their member businesses.

“Last month, the chamber had a board retreat, and we really sat down and thought about what we want this chamber to do for our local business community, and one of the things that came out of that was, the chamber needs a rebrand,” he said. “We are asking anyone in the region to send us whatever you have, whether you’re a kid, or a high school student and you’re just drawing on a piece of paper and we have to get it remade – we just want to see what anyone can do.”

The contest for a new logo consists of a $1,000 bounty on the design. Submissions are open to anyone who resides within Strathmore or Wheatland County.

Holdaway explained the goal here being to not single out any one business in particular, and to open participation up to anyone who may be interested in creating an idea.

“We sat down and realized what are the benefits we are offering to our members, and we are really trying to improve what we can offer to our members in the local business community,” he said. “With these new things coming, we kind of want to relaunch the chamber within the community, and we think a new logo and a new brand is the best way to reface the chamber.”

Alongside looking for a new logo, Holdaway said the chamber has established a saturated new team with positions filled on their board of directors, new chairs, and new executives who are ready to make a positive impact for the local business community.

The deadline for logo submissions is scheduled for Nov. 20 and the chamber is looking for as many submissions as possible “resembling everything Strathmore and Wheatland County.”

No official date has been scheduled yet regarding an announcement of the winner, what the new logo will look like, nor the rebranding. More information regarding the logo contest for the SWCC is available online (

John Watson, Local Journalism Initiative Reporter, Strathmore Times