Researchers and Marketers Now Can Run Qualitative and Quantitative Research in One Connected Platform
NEW YORK, June 30, 2022--(BUSINESS WIRE)--Suzy, integrates quantitative and qualitative research tools, along with a high-quality, proprietary audience network in one connected research cloud. With the addition of Focus Groups, researchers and marketers now have a powerful range of tools for discovering qualitative insights.
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Suzy Live Focus Groups allows researchers to conduct remote interviews with consumers and leverage the group setting to explore concepts, build empathy, and gain a range of critical qualitative insights. (Photo: Business Wire)
Suzy Live Focus Groups allows researchers to conduct remote interviews with consumers and leverage the group setting to explore concepts, build empathy, and gain a range of critical qualitative insights. The addition of Focus Groups rounds out the Suzy Live offering, which currently offers In-Depth Interviews (IDIs) for one-on-one discussions as well as In-Home Usage Testing (IHUTS) to conduct product testing. Suzy Live allows users to easily combine quantitative and qualitative research methodologies in a closed insights loop that allows researchers to test, learn, iterate, and repeat.
With Suzy Live Focus Groups, brands can:
Set up a project in as little as 72 hours.
Tap into Suzy’s proprietary audience of screened and verified consumers.
Conduct focus groups remotely, saving time and money.
Create a feedback loop with audience retargeting and interview the same participants over and over.
Manage the entire focus group with unique platform features like a waiting room, floater capabilities, and quant integration.
"Traditional focus groups are expensive and time-consuming while today digital focus group solutions are logistically challenging. With our new Focus Groups offering, clients can now get done in minutes what used to take weeks," said Avi Savar, President of Suzy. "Suzy Live handles the audience recruiting, scheduling, moderating, transcription and more. Allowing our customers the ability to gain qualitative insights faster and more cost-effectively than any other solution on the market."
Suzy continues to disrupt and reinvent the market research industry. In addition to Suzy Live Focus Groups, the platform is full of new and innovative features, Dynamic Segmentation, which brings efficiency to traditional segmentation studies using advanced machine learning. Suzy also recently introduced a new industry MRX advisory board composed of executives from distinguished brands to guide the company’s continued growth. Supported by the advice and knowledge of the experts and leaders who make up the new board, Suzy will double down on broadening its ever-growing share of the market research space and reaching new markets and industry verticals.
Suzy Live Focus Groups is available to current customers with a Suzy license. For a demo of Suzy, please visit www.suzy.com.
Founded in 2018, Suzy is a real-time market research platform that aims to advance human understanding between consumers and enterprises everywhere, at the speed of culture. Suzy’s audience-powered tools enable research from start to finish, helping enterprises make more intelligent decisions with ease. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. Suzy has been recognized on Forbes’ list of America’s Best Startup Employers in 2022, Inc. Magazine’s list of Best Workplaces of 2022, and as a GRIT Top 50 Most Innovative Supplier in Market Research. Suzy has raised over $100 million in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, H.I.G. Capital, North Atlantic Capital, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures. Learn more at www.suzy.com.
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SVP, Enterprise Marketing