DENVER, October 21, 2021--(BUSINESS WIRE)--Allbirds, a certified B Corp and Delaware public benefit corporation that believes in making shoes and apparel in a better way, opened a new retail store and community center in Cherry Creek today. It is the brand’s first store in Denver and 34th globally, with locations across North America, Asia, and Europe.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211021005207/en/
Photo credit: Allbirds
The new 2,904 square foot space speaks to the brand’s sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibres. Displays around the shop call attention to the Merino Wool, Sugarcane, Tree, and other materials that its products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.
The new location includes nods to the local Denver community:
Limited-edition Allbirds Denver reusable tote bags
Denver Red Rocks shoe laces
Unique pin design inspired by Denver County’s Wild Bison
The store is located at 3000 E 1st Ave, Denver, CO 80206 and is open Monday through Saturday from 10am-8pm and Sunday from 11am-6pm.
Allbirds believes in making better things in a better way. As a certified B Corp and Public Benefit Corporation, the Environment is a key business stakeholder. Since inception, the brand has been laser focused on combating the proliferation of petroleum-based materials in apparel and footwear. Allbirds’s story began with superfine New Zealand Merino Wool, and has since evolved to include a Eucalyptus Tree fiber knit fabric and a Sugarcane-based EVA foam (SweetFoam). In 2019, Allbirds became 100% carbon neutral through a self-imposed Carbon Tax, and in 2020, the brand began labeling all products with a Carbon Footprint. Allbirds firmly believes that business can accelerate a shift away from high-polluting practices, and help protect the planet for future generations.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211021005207/en/