Stonecrest Resorts Reveals 12 Signed Tenants for Priví Including Hand & Stone and Original Hot Dog Factory for Phase II Opening This Fall

Stonecrest Project Gaining Momentum

STONECREST, Ga., October 03, 2022--(BUSINESS WIRE)--Stonecrest Resorts, developer of the Sears adaptive reuse project at The Mall at Stonecrest, has announced twelve new tenants coming to Phase II of Priví, which is set to open this Fall.

The new tenants included Hand & Stone Massage and Facial Spa, Baldwin’s Literary Social Bookstore & Coffee Bar, 3 Degrees Infrared Sauna Suites, The Lions Cage MMA Fight & Fitness Gym, Garden Life Juice Bar & Café, The Original Hot Dog Factory, Picasso’s Splat Room, Naturally Gifted Treasures & Finds and Bricks 4 Kidz. In addition to the businesses, Phase II will include 6,000 square feet of event space, a co-working space, studios for creatives, and a fine art gallery.

"We are thrilled to announce these new tenants as part of our mix at Priví," said Vaughn Irons, Principal, Stonecrest Resorts. "As our flagship experiential place development, Priví will transform The Mall at Stonecrest into more than just a place for shopping, but also a destination for leisure activities, events, luxury experiences, and soon a variety of insatiable restaurant concepts this community has been waiting for." Stakeholders celebrated the erection of the building’s new permanent signage this week.

Phase II adds more than 35,000 square feet of new retail, entertainment, and health & wellness amenities and attractions, joining with Phase I anchor tenant SeaQuest Interactive Aquarium which opened in November 2021. Once fully developed, Priví will be a family entertainment and lifestyle destination featuring over 200,000 square feet of eateries, shops, services, entertainment, and attractions.

Optimistic About the Future

Stonecrest Resorts is actively working on Phases III & IV. Commitments for later phases of development include:

  • The Original Hot Dog Factory: The Atlanta-based Original Hot Dog Factory has over 20 different hot dog options as well as hamburgers, wings, shakes, and desserts on the menu. There are 30 locations nationwide and another 12 in development.

  • Food Hall: The 50,000-square-foot chef-driven food hall will include desirable and healthy concepts, as well as sit-down restaurants and cocktail bars. The food hall will be curated and operated by the Good Food & Company Hospitality Group, well known in Atlanta for concepts such as the Atlanta Breakfast Club.

  • TRYP by Wyndham: The capstone achievement of the Priví project will be the completion of the TRYP by Wyndham Hotel providing 110 guest rooms, a full-service bistro, a roof-top bar, and additional meeting space. TRYP will be the first full-service hotel in Stonecrest and is a part of Wyndham’s new Black Ownership & Lodging Development (BOLD) Initiative.

Construction of Phase III and development of Phase IV will continue this winter, with a planned opening of the upper-level food hall in Summer 2023 and the TRYP by Wyndham hotel in 2024. For the latest updates on openings and construction, including renderings, visit or follow Priví Stonecrest on Facebook, Twitter, and Instagram.

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