Stocks in play: Better Plant Sciences Inc.

Baystreet.ca
·1 min read

Announced the launch of Jusu Labs, a division of Better Plant dedicated to partnering with celebrities and other influencers to create additional revenue streams by selling healthy and sustainable co-branded products to their audiences. Better Plant has over 500 plant-based formulas ready for production, including personal care products and food and beverage formulas. Products can be launched through Better Plant's trusted Jusu brand, as a white label, or as a featured brand under the Jusu label. Influencers can take advantage of Jusu's production facility, and its eCommerce platform and fulfillment network to launch products quickly and efficiently. "This partnership with Mieux will be a way for Better Plant to continue to reach more potential customers who resonate with the brand's values and messaging via aligned celebrity influencers. In particular, influencers that align with plant-based, healthy products," says Better Plant's Vice President of Marketing, Gabriel Villablanca. "We know there are celebrities who want to support these kinds of initiatives, especially by supporting products they love. Our partnership will allow us to work together to find these partners and potentially create new lines of products that do that." Better Plant Sciences Inc. shares C.PLNT are trading unchanged at $0.08.

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