Reuters
The battle for consumer attention in China's electric car market is being fought over touches of "tech luxury" that car buyers in other markets have never seen. China’s upstart electric brands, and even its state-owned, legacy automakers, are racing to pack technology and features once considered premium into EVs as cheap as $20,000 – less than half the cost of an average new car in the United States, now more than $48,000. That represents a deepening challenge to foreign brands in China, including Tesla and Volkswagen, which both have top-selling EVs in the world’s largest market, and others, analysts say.