‘Squid Game’ Claims U.S. Streaming Crown, With Nielsen Crediting Multicultural Audiences; ‘Ted Lasso’ Cracks Top 10

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Having already been celebrated as Netflix’s all-time biggest series, Squid Game has claimed its first official No. 1 title on Nielsen’s weekly U.S. streaming chart.

The dystopian Korean thriller, which Netflix this week said has been seen by an astounding 142 million households, more than doubled the No. 2 title for the week of September 20 to 26. Its nine episodes collected 1.9 billion minutes of total viewing, far outdistancing Lucifer, which had 860 million.

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Nielsen tracks only viewing via a TV screen and only in the U.S., which means most Squid Game views are not reflected by the measurement firm. Data comes after a nearly month-long delay, by arrangement with streaming providers. Netflix is shifting its internal metrics to a total-consumption number similar to Nielsen’s. Previously, it counted any viewing of at least 2 minutes of programming as a view. While it has taken over U.S. pop culture this fall, with parodies on Saturday Night Live and social media, the show has also been No. 1 in at least 90 countries, according to Netflix.

In reporting the numbers, Nielsen said two-thirds of the show’s viewership comes from multicultural audiences, with 31% of it Hispanic subscribers and one-quarter African-American.

Ted Lasso, fresh off its Emmy comedy series win, represented the first Apple TV+ series on the Nielsen chart. The show’s 20 episodes racked up 509 million viewing minutes, finishing eighth. It was a solid tally for a half-hour show and one that is likely to grow as the final two episodes are captured in the Nielsen numbers. The Season 2 finale started streaming on October 8.

Below is the full top 10. Unless otherwise noted, all titles are on Netflix.

Squid Game – 9 episodes, 1.9 billion minutes of viewing

Lucifer – 93 eps., 860M min.

Sex Education – 24 eps., 856M min.

CoCoMelon – 12 eps., 675M min.

Criminal Minds – 316 eps., 651M min.

Midnight Mass – 7 eps., 566M min.

NCIS – 353 eps., 546M min.

Ted Lasso (Apple TV+) – 20 eps., 509M min.

Grey’s Anatomy – 376 eps., 462M min.

The Circle – 36 eps., 436M min.

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