Burning Man became a muddy mess after an onslaught of rain Friday night.
As people shelter in place at the festival, onlooking social media users are turning it into a meme.
"All those Tarot cards and not one person at Burning Man saw this coming," one X user wrote.
Burning Man 2023 has descended into a muddy meltdown, and social media users have wasted no time turning it into a meme.
The memeification of Burning Man comes after a downpour on Friday night turned the desert festival venue into a sprawling, muddy swamp.
While organizers on Saturday told the thousands of attendees to shelter in place, videos shared to social media have given the outside world a glimpse into what's going on in Black Rock City — and fodder for online mockery.
One post shared on X, the site formerly known as Twitter, poked fun at Burning Man's clientele.
—Bess Kalb (@bessbell) September 3, 2023
"All those Tarot cards and not one person at Burning Man saw this coming," the post says, referencing a deck of cards typically used for fortune telling.
Elsewhere on X, someone co-opted footage from a 2022 Balenciaga fashion show — set in a muddy convention center outside of Paris — joking that it was actually at this year's Burning Man.
"Despite the unexpected challenges, some artists managed to put together an impromptu catwalk show," the facetious post read. "The 'I'm in the mud' show is a metaphor for trying stuff and always learning."
—Ana Mostarac (@anammostarac) September 3, 2023
Several posts were centered on "JOMO" — or the Joy of Missing Out. Social media users are describing their relief at not being at the festival this year... or ever, for that matter.
Another X user made light of the situation:
—Sam Morril (@sammorril) September 3, 2023
"Being trapped at Burning Man seems almost as bad as being trapped in a conversation with someone who went to Burning Man," the user wrote.
Another person called back an episode of SpongeBob SquarePants, wherein SpongeBob drives a rock.
—Eggman123 (@fancyorange2) September 3, 2023
"If you're in burning man you need to find one of these. The pioneers used to ride these babies for miles," the post says — a quote from the cartoon episode.
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