Social Media Star Charli D’Amelio Partners with Align Technology’s Invisalign Brand to Transform More Smiles with its First Limited-Edition Product
Limited-Edition Charli D’Amelio x Invisalign® Aligner Case
The Charli D’Amelio x Invisalign® Aligner Case features a pink exterior, lavender interior, and printed text with Charli’s signature mantra, “All Smiles Here.”
TEMPE, Ariz., June 21, 2021 (GLOBE NEWSWIRE) -- Align Technology, Inc. (NASDAQ: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign system of clear aligners, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative, today announced its first limited-edition product, the Charli D’Amelio x Invisalign® Aligner Case, created exclusively for the Invisalign brand by social media star Charli D’Amelio (@charlidamelio). Over the past year, Charli has been documenting her Invisalign treatment journey, and as an expression of that experience, has designed a special, limited-edition case for Invisalign aligners.
The Charli D’Amelio x Invisalign® Aligner Case features a pink exterior, lavender interior, and printed text with Charli’s signature mantra, “All Smiles Here.” A magnetic closure ensures the case stays securely fastened and a textured liner minimizes movement while in transit. Cases will be available for $24.99 each and can be purchased from the official Invisalign store: https://www.invisalignaccessories.com. The official Invisalign store features the most extensive Invisalign product catalogue, including products and accessories not available elsewhere.
“Our purpose at Align is to transform smiles and change lives, which we have been focused on for more than 20 years, and we recently celebrated our 10 millionth Invisalign smiles milestone,” said Kamal Bhandal, Align Technology vice president, Global Brand and Consumer Marketing. “So, working with an influencer dedicated to bringing smiles to her millions of fans is a natural collaboration. We know teens like Charli have a lot going on in their lives, and we are proud when teens and their parents select an Invisalign-trained doctor to provide Invisalign treatment, a better alternative to metal braces that is both more comfortable and fits into their lifestyle. The limited-edition Charli D’Amelio x Invisalign® Aligner Case is a beautiful testament to our shared goal of sharing smiles.”
The teen icon has been working with the Invisalign brand for the last year. The relationship started as a way to provide Charli with cutting-edge orthodontic treatment to give her a superior smile, while fitting into her active lifestyle.
“I love Invisalign aligners because they let you do you! I had braces in the past, but with Invisalign clear aligners I can live my life without worrying about an emergency orthodontist visit due to broken wires or brackets,” said Charli D’Amelio. “When the Invisalign brand asked if I could create a limited-edition case during the second year of our relationship, I couldn’t wait to design something that reflected my personality for my fans to enjoy!”
Special features of the case include spacing behind the hinge to allow for proper ventilation, so aligners stay fresh between wear. Each case comes with a black Invisalign drawstring pouch to carry personal oral hygiene essentials, such as floss, toothpaste, and travel toothbrush.
About Align Technology, Inc.
Align Technology designs, manufactures and offers the Invisalign system, the most advanced clear aligner system in the world, iTero intraoral scanners and services, and exocad CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 200 thousand doctor customers and is key to accessing Align’s 500 million consumer market opportunity worldwide. Align has helped doctors treat over 10.2 million patients with the Invisalign system and is driving the evolution in digital dentistry through the Align Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.
For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.
Align Investor Relations
Laurie Shulman Derousseau
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/26d7569b-b4e2-4c63-8b86-e6e7921f040d