SIMIHAZE BEAUTY Makes Official Runway Debut at MADE x PayPal

·1 min read

SIMIHAZE BEAUTY made its runway debut with much glamour, becoming the official makeup sponsor for MADE x PayPal, a two-day fashion and culture mixer that disrupts fashion week as we know it.

Makeup artist and Creative Director James Kaliardos served as lead, creating custom looks for the presentation. Emerging designers Des Pierrot, Maya Wang (Fried Rice), Long Xu (LORING New York), Michael Graham (Savant Studios) and Colin LoCascio, in addition to the MADE Class of 2022 show featuring Bed on Water, K.NGSLEY and Whensmokeclears, showed their collections with models strutting the catwalk wearing SIMIHAZE BEAUTY products, perfectly curated to the showing brands respective aesthetics.

The drama was in full effect with bold eyes and full pouts achieved with hero products from the SIMIHAZE BEAUTY portfolio, such as LIP TRACE Shape Liner. "We are inspired by individual beauty using SIMIHAZE BEAUTY products. This means creating the most beautiful YOU: Letting each face speak uniquely, singularly," James Kaliardos says in a press release. "SIMIHAZE BEAUTY textures allow for transparency and an inner reveal, adding a healthy glow and color and letting your own natural beauty shine through."

See more of SIMIHAZE BEAUTY'S products in action above and if you missed it, catch our recap from MADE New York x Paypal's event below.


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