Scotia iTRADE® provides the Best Desktop-based Self-Directed Online Brokerage Experience in Canada according to Surviscor Rankings

TORONTO, Dec. 8, 2022 /CNW/ - Scotia iTRADE® provides the best desktop-based online brokerage experience amongst Canadian self-directed online brokerage firms according to Surviscor's 2022 Online Brokerage Desktop Experience Review. Scotia iTRADE finished with a score of 92%, narrowly edging the 2021 winner Qtrade Direct Investing who finished with a score of 91%. TD Direct Investing and Questrade rounded out the top 3 finishing in a virtual tie with a score of 88%.

 

2022 Surviscor Canadian Online Brokerage
Desktop Experience Rankings

1

Scotia iTRADE

92 %

2

Qtrade Direct Investing

91 %

3

TD Direct Investing

88 %

3

Questrade

88 %

5

RBC Direct Investing

82 %

6

BMO InvestorLine

80 %

7

CIBC Investor's Edge

78 %

8

CI Direct Trading

77 %

9

Desjardins Online Brokerage

74 %

10

National Bank Direct Brokerage

67 %

11

HSBC InvestDirect

66 %

12

Wealthsimple Trade

20 %

 

The scorCard online desktop-based platform review is the most comprehensive analysis in Canada, providing an impartial assessment of the customer experience at Canadian self-directed online brokerage institutions. "2022 proved to be one of the busiest online brokerage desktop platform enhancement years with many firms cleaning up older designs with newer cosmetic-type changes" said Glenn LaCoste, President and CEO of Surviscor Group. "Despite the busier than normal development year, four firms continue to dominate. We congratulate Scotia iTRADE on the win and its industry-leading features and functionality across its desktop platform that cater to all types of Canadian self-directed investors" added Mr. LaCoste.

"Based on client feedback, we continue to invest in the Scotia iTRADE platform to improve the investing experience for our clients, this recognition further validates our efforts to provide a best in class client-first trading platform," said Erin Griffiths, Senior Vice President, Client Solutions at Scotiabank. "We are committed to providing clients with access to in-depth investment research and analysis, fully customizable market data platforms and their choice of investments, with convenient, fast access to all accounts with one sign on and are working to launch an enhanced desktop experience."

The review explores a typical laptop/desktop-based experience over six main categories, 27 sub-categories and 396 criteria points comprised of 3,600 experience questions, including both the pre-login and secure login areas to establish a typical online desktop-based self-directed investor experience at each firm. Individual firm reviews can be found at Surviscor | Online Brokers Digital Experience Firm Reviews and the full analysis can be found at Surviscor | Canada's BEST and WORST Desktop-based Online Brokerage Experiences.

For further information visit Surviscor | Online Brokerage Desktop-based Investor Experience Rankings or contact Surviscor at results@surviscor.com.

About Surviscor Inc.

Surviscor is a North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard methodology, identifying the BEST and WORST digital customer experiences. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying digital offerings considered to be leading-edge as compared to the industry standard.

Scotia iTRADE® (Order-Execution Only) is a division of Scotia Capital Inc. ("SCI"). SCI is regulated by the Investment Industry Regulatory Organization of Canada and is a member of the Canadian Investor Protection Fund. Scotia iTRADE does not provide investment advice or recommendations and investors are responsible for their own investment decisions.
®Registered trademark of The Bank of Nova Scotia, used under license.

SOURCE Surviscor Inc.

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