SBF, The Weeknd Join Board of Tom Brady’s NFT Platform

FTX’s Sam Bankman-Fried, whose cryptocurrency exchange just hit a new valuation of $25 billion after a recent $420 million funding round, has been appointed to the board of directors of NFL star Tom Brady’s non-fungible token (NFT) company Autograph.

The exchange founder is joined by singer The Weeknd, SCS Financial Services co-founder Peter Mattoon and Discovery Land Company founder Michael Meldman.

“Autograph is at the forefront of the digital collectable space, and I look forward to helping them expand their capabilities,” Bankman-Fried said in a statement.

Read more: Tom Brady, Gisele Bündchen Become Part Owners of FTX

Bankman-Fried is joining the team as the industry is booming. NFT trading volume surged 700% to $10.7 billion in the third quarter of this year, CoinDesk reported earlier this month.

This isn’t the first time that the seven-time Super Bowl champion and Bankman-Fried have entered a partnership. In June, Brady and his wife Gisele Bundchen became stakeholders of FTX Trading LTD, the company behind FTX and FTX.US.