Sam Smith was spotted arriving at the party around midnight wearing a black nylon coat and carrying a sparkly crystal-studded satin tote bag, all by the brand. Romeo Beckham was there with his girlfriend Mia Regan, and they were both dressed in Y2K attire.
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Lots of Prada runway pieces made their way onto the dance floor: artist Shaquille-Aaron Keith wore a pink leather bomber jacket, while rapper AJ Tracey was seen in a dark navy corduroy coat, both from the brand’s fall 2021 collection.
The event, Prada Extends, was part of the Italian fashion house’s global live events series.
The London edition was curated by electronic musician and Prada collaborator Richie Hawtin, aka Plastikman. He paired local music and visual artists — Hawtin with Joelle Snaith; HAAi with Hanzo; OK Williams with L’Aubaine; and Overmono with Rebel Overlay — to create physical experiences where people, ideas and aesthetics can connect, and extend the brand into new territories.
It was the British-born, Canadian-raised Hawtin who proposed the idea of Prada Extends.
“I like the name ‘extend.’ Prada extending outwards, connecting to people and being a catalyst to bring communities and creatives together, interconnecting the like-minded. I can imagine that each event focuses on a local scene, the details within it, and pushes it outwards further than originally imagined,” he said.