Sam Altman is trying to convince Hollywood that Sora won't destroy the movie business

OpenAI CEO Sam Altman.
OpenAI CEO Sam Altman.Andrew Caballero-Reynolds/AFP via Getty Images
  • Sam Altman is looking to win over movie studios with Sora, OpenAI's new video-generating tool.

  • He recently held a series of meetings with Hollywood executives, the Financial Times reported.

  • Some studios appeared receptive to using the tool in production, the report said.

Sam Altman seems to be trying to convince Hollywood executives that his latest AI tool won't destroy the movie business.

Altman's OpenAI unveiled its video generator, called Sora, in February. The tool, which isn't available to the public yet, is designed to create realistic videos based on user prompts.

The company said the videos could be up to a minute long and consist of "complex scenes with multiple characters, specific types of motion, and accurate details."

Altman and Brad Lightcap, OpenAI's chief operating officer, recently held a series of meetings about Sora with Hollywood executives from Paramount, Universal, and Warner Bros. Discovery, the Financial Times reported.

People involved in the meetings told the newspaper that OpenAI asked studio executives for help with rolling out Sora.

Some studios were receptive to using the tool in production, suggesting it could save time and money, but OpenAI didn't attempt to forge formal agreements, people involved in the meetings told the FT.

TV and movie production was disrupted last year by actors' and writers' strikes, partly fueled by concerns that some jobs would be lost to AI.

The filmmaker Tyler Perry has said that he fears the impact of AI on the creative industries and that he halted the planned expansion of one of his production studios because of Sora.

Sora on Monday released the first third-party videos produced by the tool, which included flying pigs and an underwater fashion show.

It's not the only text-to-video tool — Google-backed startup Runway released one called Gen-2 last year, while others from the likes of Meta's Emu Video and Google's Lumiere are in development.

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