Sacramento Kings point guard has signed an exclusive multiyear contract with Upper Deck, one of the world’s leading sports memorabilia and collectibles companies.
Under the agreement, Upper Deck will be the exclusive producer of Fox memorabilia. The deal comes less than a month after Fox became the first NBA player to sign a signature shoe deal with Under Armour and Golden State Warriors star Stephen Curry’s Curry Brand.
Upper Deck is a global company specializing in trading cards, memorabilia, collectibles, games and more. Fans can find Fox’s authentic memorabilia collection, including autographed basketballs, photos and jerseys, at UpperDeckStore.com.
“With each passing season, De’Aaron Fox has earned a reputation as a force to be reckoned with and we are thrilled to welcome him to the Upper Deck family,” Jason Masherah, president of Upper Deck, said in a written statement provided to The Sacramento Bee. “Fox is one of the brightest young stars of the NBA and we are excited to capture his impressive journey through each piece of memorabilia.”
Fox was among the league leaders in scoring at 29.6 points per game as the Kings (8-5) prepared to face the New Orleans Pelicans (7-7) on Wednesday at Smoothie King Center. The 25-year-old guard was named Western Conference Player of the Week on Monday after scoring a season-high 43 points in Friday’s win over the San Antonio Spurs.
Fox made his first All-Star appearance while averaging 25.0 points, 4.2 rebounds and 6.1 assists last season. He was named Clutch Player of the Year and All-NBA Third Team after leading the Kings to the No. 3 seed in the Western Conference, ending Sacramento’s 16-year playoff drought.
“It’s a dream come true to have my name on authenticated memorabilia available for fans to enjoy, especially alongside other basketball greats on Upper Deck’s roster,” Fox said in a news release. “I look forward to bringing these memorabilia pieces to fans, and hope it brings them as much joy as the sport brings to me.”