When it comes to celebrity-fronted fashion brands, Honor the Gift is in a league all its own. Combining a proudly Southern California inner city aesthetic with a fashion-forwardness that aligns with Russell Westbrook's head-turning personal style, HTG delivers elevated streetwear without ever forgetting its roots. (And does so at a moderate price point, we might add.)
Honor the Gift expands into brick and mortar with a Los Angeles flagship co-designed by Westbrook and Costa Mesa-based design firm Haus of Design. The partners describe the space in a press release stating, "The space as a whole is very dark and industrial to resemble the Inner City of LA. Raw elements of brick cascading the retail walls lead in a very organic touch, layered against the blackened steel metal display rods while custom lighting is used throughout to highlight all of these unique areas of the retail space."
Honor the Gift Los Angeles is located in West Hollywood at 130 N La Brea Avenue Los Angeles, CA 90036. Take a closer look at the space in the gallery above.
Elsewhere in fashion, Matty Bovan delivers a feast for the eyes on the Milan Fashion Week runway.