Reese's Launches 'Ultimate' New Candy Cup Made Entirely of Peanut Butter and No Chocolate

·1 min read

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Reese's has quite the treat for peanut butter lovers.

In honor of National Peanut Butter Lover's Day on Monday, Reese's announced it's launching an all-new candy cup, Reese's Ultimate Peanut Butter Lovers Cups, that is made up of only peanut butter.

In a twist on the classic, the chocolate outer shell is replaced with a hardened coating of peanut butter that encases the typical softer peanut butter filling.

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," Reese's brand Margo McIlvaine said in a press release. "The frenzy that comes with changing an icon like the Reese's Cup is real—but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream!"

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Reese's also unveiled its delicious new creation on social media, writing on Instagram, "Secret's out... Reese's Peanut Butter Lovers has gone ULTIMATE."

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Reese's Ultimate Peanut Butter Lovers Cups will be available in standard and miniature sizes at retailers nationwide beginning in early April 2021 for a limited time.