The Quiet Luxury Trend Is Growing Up — And Turning Ladylike for Fall 2024

Quiet luxury fashion is taking a ladylike turn, influenced by the ’50s and ’60s, underscored by styles from Dior, Carolina Herrera and more that walked the runways for fall 2024.

“Quiet luxury is undergoing a transformation toward something more refined and elevated,” said Victoria Dartigues, merchandising director fashion and accessories at Samaritaine Paris, adding that “there’s a noticeable shift back to sophistication.”

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The sophistication was apparent in the sleek column dresses at Dior and the floral embellished ones at Carolina Herrera, which WWD West Coast editor Booth Moore observed were “about architecture and arch glamour.”

But “even moments that are dramatic are quite disciplined and controlled,” Carolina Herrera creative director Wes Gordon told WWD.

Carolina Herrera Fall 2024 Ready-to-Wear Collection at New York Fashion Week
Carolina Herrera, fall 2024

At Miu Miu, there were classic LBDs, shearlings and luncheon suits styled with pearl necklaces. “All were idealized — or slyly warped,” wrote international editor Miles Socha, mixed together in that “inimitable, impertinent way” that only Miuccia Prada can achieve.

The quintessential ladylike aesthetic is always at the heart of Chanel and this season was no different. Virginie Viard went back to Coco Chanel’s roots in the French seaside town of Deauville, leading to slim belted tweed coats in sunset shades and matching sets with pearl buttons with a “relaxed allure,” noted WWD Paris bureau chief Joelle Diderich.

Chanel Fall 2024 Ready-to-Wear Collection at Paris Fashion Week
Chanel, fall 2024

Dries Van Noten centered his show around recreating wearable clothes at the highest level of chicness like the textured sweater with a continental, exaggerated shoulder over a sheer pencil skirt shown here. “Wearable doesn’t have to be boring,” he told WWD, adding that his muse is, “quite a strong woman, a woman who dares to cut her own fringe [bangs], she has an attitude.”

Other designers contributed to the trend, pin-pointing elegant women as their muses. Sandy Liang paid homage to Lady Diana, while Erdem Moralıoğlu chose Maria Callas and Fendi’s Kim Jones looked to Silvia Venturini Fendi and her daughter Delfina Delettrez Fendi.

Dries Van Noten Fall 2024 Ready-to-Wear Collection at Paris Fashion Week
Dries Van Noten, fall 2024

Launch Gallery: Fall Trend 2024: Ladylike

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