PS Summer Fridays delivered sunny smiles throughout the month as the luxury airport lounge explored a new way to reach Angelenos.
“The concept of our business came out of a need for privacy and security in the entertainment world. We’ve only recently discovered that there’s actually a lot more to our business,” said PS (formerly Private Suite) vice president, Lexy Basil.
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That was before the company announced its new lounge opening in Atlanta on September 6. It’s the first opening on the list of new spots — other locations include Dallas and Miami International. The company has plans to perform several other rollouts with a focus on building community connected to the launch of each new location — each one, authentic to the culture of the area. But despite the change in scenery, PS continues to double down on its commitment to its flagship community in Los Angeles.
“We’re here on summer Fridays, every Friday in August to really just keep connected with the entertainment industry that has supported us over the years. We’re here to support and be a part of this moment, spend time together and have some fun,” Basil continued.
Held at the Maybourne Hotel Beverly Hills every Friday in August, the cultivated event brings in a healthy crowd of LA luxury lovers and industry pros for refreshments and music at a time that would be otherwise deemed troubled in Los Angeles considering the heated weather and added tension of the film and TV industry with two ongoing strikes.
“This is a good bright moment of connectivity in a moment that feels a bit disconnected,” said Chloe Popescu, UTA culture and leadership agent.
Among other initiatives, UTA also helped to craft PS Summer Fridays. Since 2019, UTA has maintained a close relationship with PS helping them build relationships in LA’s entertainment, media, tech, and fine art industries.
The agency has helped to boost brand awareness and business development through a series of invitation-only tastemaker dinners hosted by prominent Angelenos and has brokered key strategic partnerships for the brand with both talent and influencers and other luxury brands.
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