Pitbull can always be counted on to give back.
The rap superstar helped kick off National Hispanic Heritage Month Wednesday, by surprising two small Latinx businesses with a $5,000 gift each to celebrate their entrepreneurial success.
During a QuickBooks panel discussion moderated by journalist Soledad O’Brien, Pitbull shared his insights on growing your brand, then ended the chat on a happy note.
Pitbull announced he was gifting Natalie and Jamahl Grace, of Virginia based Grace+Love Candle Company, and Mariette Martinez, of MasterYourBusiness.com, an online learning center for bookkeeping and accounting professionals.
The Graces, whose company makes clean-burning, luxury candles, posted on Instagram a snippet from the high-wattage forum: “So this happened today,” with brain exploding emojis.
Martinez also posted a video of the online chat Thursday on Instagram, saying she was still “on a high” from the experience 24 hours later:
“This idea of dreaming in business to create the reality you desire and deserve started seven years ago,” wrote the California resident. “Friends, as #entrepreneurs we are working towards long term, sustainable, success, not overnight success. There’s enough of everything out there, we just need to #ShowUp and do what it takes to #LevelUp.”
Martinez ended the post with a lyric from Pitbull’s new song, “I Feel Good:” “It’s only one life, you don’t get two, so live life don’t let it live you.”