Latina YouTube star Paula Galindo, aka Pautips, is taking her beauty influencer status to the next level. Today, the Colombian-born makeup guru launched her partnership with LUXIE Beauty, a cosmetics brand that specializes in creating vegan, cruelty-free makeup brushes.
The September launch date is especially meaningful, as it aligns with Latinx Heritage Month.
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“I’ve always come here, and I’ve said, ‘I’m Latina. I’m proudly Latina,'” Galindo, who has amassed more than 9 million YouTube followers and 8 million Instagram followers across Latin American and the U.S., told In The Know. “And if we as Latinos, we come together and we support each other, we’re gonna grow a lot.”
The LUXIE x PauTips collection features three sets of allergen-free makeup brushes and has a distinct Miami flair. From the Miami Nights set, which includes eye blending and shading brushes, to the Art Deco blending set inspired by the Miami Beach Art Deco scene, these brushes aim to bring the Latinx-influenced city right to your makeup mirror.
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“I do believe in this product. That’s why we collabed,” said the 26-year-old, who has since relocated to Miami. “And they believe in my talent, in my influence, so it was a perfect match.”
LUXIE Beauty CEO Conor Riley agreed, noting that the focus on eye brushes was no accident.
“One of the most important things was to value Pau for what she does,” Riley told In The Know. “And what she does, that no one else does, is these unique eye looks that have a lot of relevance, I think, now that people are wearing masks.”
The LUXIE x Pautips collaboration seems to be a match made in beauty heaven.
“We’re building something special,” Riley said.
For Galindo, the partnership is yet another opportunity she has seized on her hard-won road to success.
“I’ve always taken a chance, working for it, and then again and again and again and again,” the influencer said. “Every single step that I have taken to be here, it has made me the woman that I am today.”
Galindo added that she also wanted to use this opportunity to further connect with her Latinx community.
“I wanted to be inspirational for Latin people that are dreaming about coming here and doing big things,” Galindo shared. “I think it’s possible and achievable.”
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