Oreo's newest filling is ... more Oreo: Cookie company releases new Oreo-stuffed Oreos
We've enjoyed rainbow-filled Oreos, latte-flavored Oreos, white-chocolate-fudge-covered Oreos, mint-flavored Oreos and confetti-infused Oreos – even pumpkin spice Oreos.
Up next: Oreo-stuffed Oreos. The newest Oreo variant is called The Most Oreo Oreo cookies, and they have a larger dollop of creme filling – and the filling has ground Oreo cookies mixed in. The limited edition cookies are available for pre-sale on Oreo.com and begin arriving in stores starting Jan. 30.
Timed to the arrival of The Most Oreo Oreos is a new online Oreo-themed virtual reality world called the Oreoverse. You can use your Meta Quest 2 or Meta Quest Pro VR headsets to explore the Oreoverse, or use your smartphone or computers and visit oreoverse.oreo.com. Once there, you can play Oreo-themed games and enter to win a $50,000 grand prize.
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Venturing into the Oreoverse for a live event Jan. 30 at 10 a.m. EST is Martha Stewart, who will be joined by her gardener and friend Ryan McCallister. Visit @OREO on Facebook or @OREO on Instagram to watch.
You can scan The Most Oreo Oreo pack to be taken to the virtual world, too.
“The Most Oreo Oreo cookie gives fans a whole new way to playfully engage with us," Julia Rosenbloom, Oreo's senior brand manager, said in a statement. "By scanning the pack, they will ‘dunk into’ the new Oreoverse world.”
Wait, Blackpink Oreos?
Another special Oreo promotion catching the attention of snack lovers, limited edition pink and black Oreos, the result of a team-up with K-pop group Blackpink. The pink cookies with black filling, sold in packages with collectible cards, are becoming available only in Southeast Asia.
They are hot commodities on eBay with packs of cookies going $50 or more and a complete set of the Blackpink photocards with cookies currently priced at $285.
#BLACKPINK #OREOBlackpinkTH pic.twitter.com/0o6Elwgr8b
— Pannaphat Kosasaeng (krapalm 🐒 กระปาล์ม) (@krapalm) January 23, 2023
When asked about potential availability in the U.S., Oreo said in a statement to USA TODAY: “Never say never. OREO is always exploring new flavors and product innovations. Stay tuned for more exciting news on how we continue to create delicious and innovative snacking experiences for our fans in the U.S.”
A timely tie-in? In late October, the group arrives in the U.S. for two dates on its Born Pink world tour (Oct. 25 & 26 in Dallas) and will remain here through mid-November.
Dig deeper: A menu of past Oreo mashups
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Rainbow Oreos: Oreo gave away new rainbow cookies to celebrate LGBTQ+ History Month.
Follow Mike Snider on Twitter: @mikesnider.
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This article originally appeared on USA TODAY: New Oreo flavor: 'The Most Oreo Oreo' cookie debuts this month