Oola Backed by Global Company in Acquisition Deal

Oola acquired by health and wellness leader USANA

SALT LAKE CITY, November 28, 2022--(BUSINESS WIRE)--Oola, The Mind and Body Company, is excited to announce it has been acquired by global health and wellness leader USANA Health Sciences, Inc., in a deal that will allow Oola to bring its proprietary lifestyle framework to more people around the world. Oola will continue to operate independently but will receive strategic support from USANA, including partnership with its Research & Development team to bolster Oola product lines.

To find out more about Oola and its life-changing opportunities, please visit oolalife.com.

USANA, which recently celebrated its 30th anniversary, is well known in the nutritional supplement industry and direct sales channel for its integrity, unmatched product quality, and dedication to science. With sales across 24 markets in 2021 exceeding $1 billion, USANA offers Oola the opportunity to continue growing as a nimble, emerging enterprise, while having access to a much larger company’s key resources and economies of scale.

"We are excited to have this relationship with USANA and the opportunity it gives us to securely establish Oola as The Mind and Body Company," said Oola Co-Founder Dr. Dave Braun. "USANA has an extremely impressive R&D team with decades of experience. Now, we can tap into that resource to help us develop exclusive Oola products, focused on nootropic and adaptogenic properties, that are specially designed to meet Oola customer needs. We’re very excited for what this means for Oola and our future."

USANA support and capabilities also enable Oola to provide its unique Mind & Body Lab certification, which gives consumers peace of mind that Oola products are exclusive formulas, created by an experienced team of scientists, made with the highest quality ingredients, and manufactured and tested in facilities with a commitment to integrity.

"USANA has been a visionary in the health and wellness space for three decades, and I don’t think there’s another company out there that is more aligned with our values," said Oola Co-Founder Dr. Troy Amdahl. "We were attracted to USANA because of their leadership and long-standing commitment to integrity, quality and performance. Oola will continue to be the company that our Ambassadors, coaches and customers know and love; and with the help of USANA, we can more boldly pursue the Oola vision of having a positive impact on lives around the world."

About Oola

Founded in 2012 by international bestselling authors, work-life balance experts, and holistic healthcare providers, Dr. Dave Braun and Dr. Troy Amdahl, Oola provides a simple and easy-to-follow lifestyle framework designed to lead you, step by step, to a life of less stress, more personal growth, and a clearer path toward living your unique purpose. The concept was originally ideated in 1997 as Dr. Braun and Dr. Amdahl worked to better themselves in the seven key areas of life: Fitness, Finance, Family, Field (career), Faith, Friends, and Fun. Since then, the Oola lifestyle has become a global phenomenon, with over a million followers in 40 countries actively creating their best lives. In 2021, Oola launched an affordable personal development digital platform to add to its offerings and accelerate Oola's goal of impacting one billion lives in seven years.


USANA, a publicly traded company, develops and manufactures high-quality nutritional supplements, functional foods and personal care products that are sold directly to Associates and Preferred Customers throughout the United States, Canada, Australia, New Zealand, Hong Kong, China, Japan, Taiwan, South Korea, Singapore, Mexico, Malaysia, the Philippines, the Netherlands, the United Kingdom, Thailand, France, Belgium, Colombia, Indonesia, Germany, Spain, Romania, and Italy. More information on USANA can be found at www.usana.com.

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Travis Ogden
Oola Chief Executive Officer