It's nearly impossible to turn on any cable or network news or log on any social media platform without seeing a parade of talking heads and amateur true-crime detectives wringing their hands about the heart-wrenching story of Gabrielle "Gabby" Petito's disappearance and demise.
Petito, 22, vanished while on a cross-country excursion with her fiance, Brian Laundrie, 23.
As the public outcry and breathless media updates swell, Petito has simply become "America's daughter." She was young, vibrant and had a significant social media following because of her bubbly personality. She was blonde, petite and attractive.
And she was white.
We've been here before – too many times. Tens of thousands of individuals – Black, Latino, Asian, Indigenous, LGBTQ, young, old, men and boys – disappear every year. Some return to their families; some remain unaccounted for; and, unfortunately, some end up dead. But very few receive the national spotlight that seems reserved for white women and white girls.
These names easily come to mind: Laci Peterson, Elizabeth Smart, Natalee Holloway, JonBenet Ramsey, Chandra Levy. Household names, names drilled into our psyche forever.
What are their names?
According to the Black and Missing Foundation, a nonprofit organization that raises awareness about missing people of color, there were 543,018 people reported missing last year. Of those, nearly 40% were people of color.
What are their names?
In Wyoming, where Petito's body was found, at least 710 Indigenous people, mostly women and girls, vanished from 2011 to 2020, according to a report by Wyoming's Missing and Murdered Indigenous Persons Task Force.
Again, what are their names?
There's a glaring disparity of news coverage and a systemic bias that have been discussed – and repudiated – for decades. I refuse to buy into the notion that now is not the time to bring it to light again. Now is precisely the time.
I am often ashamed that I get lumped in with "the media," especially during instances such as this. Because many Americans make little to no differentiation in their news sources, I am compelled to say this: We must do better. Our newsrooms must reflect the complexion of America, and we must raise reporting standards to see beyond the latest intriguing whodunit.
All missing people deserve attention
No one is dismissing the circumstances surrounding the death of Petito, and no one is minimizing the pain the Petito family has endured. Like many Americans, I am outraged, particularly by what appears in bodycam footage to be major bungling by law enforcement when they encountered Petito and Laundrie in Utah.
It’s OK to want justice for Petito while acknowledging that "missing white woman syndrome," a term coined by journalist Gwen Ifill, is a real travesty.
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Ultimately, this isn't solely about race – it's about people. There are daughters and sons, mother and fathers, brothers and sisters, friends and neighbors who are missing. They aren't all pretty and blonde. They don't have a social media following. But their families deserve America's sympathy and news coverage; their stories are no less important. These folks want their loved ones home. They want answers. They deserve closure, too.
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This article originally appeared on USA TODAY: All the attention Gabby Petito received never goes to people of color