NVIDIA's GeForce RTX 4070 will reportedly cost $599

That's the same price the 3070 Ti had at launch.

Devindra Hardawar/Engadget

RTX 40-series graphics card prices may soon come down to Earth... if ever so slightly. VideoCardz sources claim NVIDIA will price the standard GeForce RTX 4070 at $599. That's decidedly more affordable than the $799 RTX 4070 Ti, but just as much as the RTX 3070 Ti from 2021. The days of paying $500 or less for an x070 GPU are over, apparently.

You may get more for your money than any 3070 card, at least. The GeForce RTX 4070 will reportedly have the same 5,888 CUDA core count as the regular 3070 and a narrower 192-bit memory bus, but a much higher 1.92GHz base clock speed (even the 3070 Ti tops out at 1.58GHz), more RAM (12GB versus 8GB), and a higher 29 teraflops of 32-bit floating point computing power (versus 22 for the 3070 Ti). And did we mention that it should use less power than a 3070? While the core tally and clock speeds are noticeably lower than for the 4070 Ti, it could still provide tangible gains over the last generation.

NVIDIA is said to be releasing the 'plain' GeForce RTX 4070 in mid-April. If accurate, the $599 price tag could finally make Ada-based GPUs more accessible to gamers who've balked at paying $799-plus just to get DLSS 3 upscaling and other benefits from the latest GeForce lineup. However, it would also continue the trend of increasing prices across the range. Every RTX 40 GPU to date has a reference price at least $100 higher than its RTX 30 equivalent. That's not a huge issue if you're simply looking for the best card within your budget, but it could prove painful if you want the closest-possible parallel to an earlier high-end model.