Up Norway Receives B Corporation Certification

·3 min read

OSLO, NORWAY / ACCESSWIRE / December 7, 2021 / With a positive environmental, social and economic impact considered fundamental, Nordic luxury travel curator Up Norway is now Certified B Corporation™. The first in Norway and one of only 40 companies worldwide in the travel industry to receive the distinction, Up Norway believes that being socially and environmentally responsible is non-negotiable. Issued by B Lab™, a company aimed at transforming the global economy to benefit all people, communities, and the planet, B Corp™ verifies businesses social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In 2021, Up Norway was also named the first and only Norwegian travel company to be Travelife certified, a leading global initiative for tourism companies committed to reaching sustainability.

"We continuously strive to not only meet but exceed the highest standards of social and environmental return," said Torunn Tronsvang, Founder and CEO of Up Norway. "Our success is measured every day by creating meaningful experiences that have a net positive impact on society and nature and inspiring others to do the same."

On Up Norway journeys, sustainable choices are paramount from transportation and accommodations to cuisine easily traced back to its local origins. For every journey booked with Up Norway, the company measures, monitors and compensates carbon emissions through Chooose. Additionally, only the best conveyors of Norway's rich cultural heritage are chosen as partners, conserving the past for future generations.

Founder and executive director of B Corp in the Nordics, Nille Skalts, gave a warm welcome and thanks to Up Norway for their "tremendous commitment to creating experiences that not only enrich our lives, but also ensure that society and the planet flourish."

Echoing the sentiment, global sustainable tourism expert Milena Nikolova PhD noted, "For Up Norway, sustainability is part of the DNA. They represent the new-generation of entrepreneurs in tourism who demonstrate that sustainability can be an integral ingredient of a successful business model enhancing the traveler experience and making industry partnerships stronger."

For more information about Up Norway, please visit https://upnorway.com.

About Up Norway:
Up Norway's vision is to introduce quality-conscious international travelers to truly unique Norwegian experiences. Its local expertise, sustainable approach, digital itineraries and passion for Norway open up new perspectives. Named one of Conde Nast Traveler's 2021 Top Travel Specialists and the first and only Norwegian travel company to be Travelife certified, Up Norway commits to operate in a way that has a significant positive impact on its community and environment and has sourced partners who share these core values. Native Norwegians take pride in serving local cuisine, showing off their vibrant culture, and breathtaking nature. Up Norway's trips focus not on standard city tours but on getting people out into the country's stunning landscapes and in contact with the local people. Curated accommodations include not only boutique hotels but also stilted log cabins, lakeside yurts, tent igloos, and a renovated lighthouse: cozy places where you're hosted by the owners and introduced to the local culture and traditions. The company takes pride in offering experiences off the tourist trail and offers access to sites and stories that would be a challenge to discover otherwise. With a Digital Travel Guide provided to their guests, Up Norway uses technology to enhance its personalized service, not to replace it.

Media Contact:
Megan Taylor
MLT Public Relations
786-247-4812
megan@mltpr.com

SOURCE: MLT Public Relations, Inc.



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