NMIXX Star in LOEWE's New Pre-Spring/Summer 2023 Campaign

Navi Ahluwalia

December 6, 2022 at 11:49 a.m.·1 min read

LOEWE just showed off its new global brand ambassadors in the best way, by putting them at the heart of the brand's Spring/Summer 2023 pre-collection campaign.

Seven-piece K-pop group NMIXX star in the daring new campaign to showcase their unique take on the pre-collection, fusing their genre-bending aesthetic with LOEWE's inventive creative vision, translated through personalized face-print dresses, transitional ready-to-wear and signature bags in all-new colorways.

The standout piece is undoubtedly the Face print dress, reimagined into custom one-of-a-kind versions of their own faces, worn by band members Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo and Kyujin. Brought to life by Creative Director Jonathan Anderson, the dress offers a "playfully meta" way to wear the new season style. Elsewhere, the collection offers oversized hoodies, transformative outerwear and the signature Folded boot in a refreshed denim style. SS23 also sees the return of the Compact Hammock bag, Puffer Goya mini and of course: the Puzzle bag.

Complementing the campaign, NMIXX took to TikTok to share their own musical interpretation of the brand and its SS23 offering, singing their own L-O-E-W-E chorus in their unique style.

Take a look at the campaign above.

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