Nissan starts taking reservations for its $46,000 Ariya crossover EV

·Weekend Editor
·2 min read

Nissan is finally ready to offer pricing and other tangible details for its electric Ariya crossover. The automaker has started taking reservations for the Ariya beginning at $45,950 for the Venture+ model. That's more than the $40,000 ballpark from before, but still brings the price down to $38,450 with a federal tax credit. The Venture+ may be the best model for long drives, too. You'll have only a 238HP motor with front wheel drive, but you'll get the longest estimated range at 300 miles. The higher-capacity 87kWh battery is standard on all currently announced models.

The $48,950 Evolve+ builds on that formula with an "around view" monitor and a powered moonroof, albeit with a shorter 285-mile range. The reservation-only Premiere trim starts at $53,450, but gives you access to the Ariya's signature "Sunrise Copper" color, hands-off highway driving from ProPilot Assist 2.0 and ProPilot Park. If you want all-wheel drive, you'll currently have to splurge on the $58,950 Platinum+ variant with 389HP, a hands-free liftgate, Nappa leather and a reduced 265-mile range.

All models are due to arrive in fall 2022. You'll need to place a $500 refundable deposit and choose a preferred dealer, but you can complete the final purchase online and have the Ariya delivered to your home. You won't have to wade through the usual hassles of in-person dealership sales.

The price slots the Ariya between the $39,995 Volkswagen ID.4 and Tesla's Model Y (currently $58,990), with the in-between range and features to match. It may face tough competition as a result. However, that might be the precise appeal — this is a middle-of-the-road EV from a well-known badge. Where the Leaf was aimed at early adopters (and lately the cost-conscious), the Ariya promises to be a thoroughly mainstream vehicle that reaches more first-time EV owners and helps Nissan electrify the rest of its lineup.

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