SAG-AFTRA Partners With Nielsen For Streaming Viewing Data

Peter White

May 2, 2024 at 9:39 a.m.·1 min read

After scoring a streaming residual bonus with the studios following last year’s strike, SAG-AFTRA has partnered with ratings firm Nielsen to give it more access to data.

The actors guild has partnered with Nielsen to act as its third-party provider of streaming content measurement.

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The move will give actors more data as they explore which streaming series will be due for bonuses under the new model.

SAG-AFTRA will use Nielsen’s Streaming Content Ratings service to complement data coming from the streamers.

“New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.”

“The rapid evolution of the media landscape and audience behaviors over the past decade has not only affected how content is consumed and measured, but also greatly impacts the financial models on which the entertainment industry operates,” added Nielsen CEO Karthik Rao. “We are incredibly proud that SAG-AFTRA has chosen Nielsen as the source for objective and consistent audience measurement insights in the streaming space.”

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