Netflix Veteran Erika Masonhall Joins Risa Heller Communications As Managing Director Of L.A. Office

Denise Petski

May 22, 2024 at 6:51 p.m.·1 min read

Risa Heller Communications, which specializes in crisis and reputation management, is expanding to the West Coast. The New York-based strategic comms firm has opened a Los Angeles office and tapped former Netflix executive Erika Masonhall as Managing Director to lead the expansion.

Masonhall joins RHC after five and a half years at Netflix, where she most recently led communications across content, marketing, and studio operations. Previously based in New York, she was head of News Communications at Facebook and Vice President of Communications at NBC News. Masonhall started her career in Washington, D.C., where she served as press secretary to former Connecticut Senator Joe Lieberman when he was representing the state as an independent.

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Heller believes an L.A. presence will enable the firm to be better positioned to serve entertainment executives, studios, showrunners, and production companies.

Founded in 2011 by Risa Heller, the firm’s experts navigate front-page stories, develop proactive corporate strategies, collaborate with legal teams and outside counsel in litigation and investigations, support executive transitions, and manage public affairs and issue advocacy campaigns, according to Heller.

Risa Heller Communications current and former clients include former CNN president Jeff Zucker, representing him through his transition from the media company to his new venture RedBird IMI; former NBCUniversal CEO Jeff Shell in his departure from the company, as well as media companies such as Puck and the Texas Tribune, and tech and entertainment companies including Activision Blizzard, Airbnb, DoorDash, Madison Square Garden, the Match Group, and Silverstein Properties.

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