‘Men In Black 3′ Arrives As Sony, Cinemas Still At Odds Over Who Pays For 3D Glasses

THE DEADLINE TEAM

Men In Black 3 opens Friday and it’ll be on plenty of 3D screens despite disagreement between exhibitors and Sony Pictures Entertainment over who should pay for 3D glasses. Movie studios have been footing the bill for the glasses but Sony’s announcement last year that it would end payments with the release of MIB3 rankled major exhibitors. As discussions continue neither side is budging — at least publicly. Sony is keeping quiet but Bloomberg reports that executives from Regal Cinemas and Cinemark have said they won’t give in, and the National Association of Theatre Owners indicates nothing has changed on either side. The movie is obviously booked into theaters in 3D and 2D because as the saying goes, the show must go on. So will that surcharge for 3D tickets, which theaters and studios split as they do regular ticket prices. Meanwhile negotiations continue although Sony has already made clear it doesn’t intend to continue paying for the glasses indefinitely.

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