Minwax® Brand Announces Gentle Olive as its 2022 Color of the Year

·3 min read

This sage green shade captures nature’s beauty as a decorative element to create tranquility throughout the home

CLEVELAND, January 26, 2022--(BUSINESS WIRE)--Minwax®, America’s No. 1 selling brand of interior wood stains and clears*, announced today its 2022 Color of the Year, Gentle Olive. The color is a soothing sage green with hints of gray that embraces the natural tone of wood to connect homeowners to timeless style.

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Minwax® Brand Announces Gentle Olive as its 2022 Color of the Year (Photo: Business Wire)

"Over the last two years, we have been making our homes a more comforting place—a place focused on our well-being, where we decompress and clear our minds," says Sue Kim, Minwax color marketing manager. "This year’s Minwax Color of the Year reflects the search for serenity in our changing routines, as Gentle Olive creates a meditative mood that injects everyday optimism at home."

Coordinating color and style

Kim describes Gentle Olive as positive and reassuring—a color grounded in the calm and restorative qualities of nature that provides an authentic richness to harmonize the inside of the home with the outside. Signifying healthiness and renewal, its sage green hue corresponds to the evolving function of the home, while its soft gray undertone suggests stillness and composure.

Gentle Olive is one of 240-plus color options available in Minwax Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains, offering the largest color assortment on the market.

Complementing the 2022 Color of the Year is a coordinating palette of Minwax color stains including Natural Peach, Platinum, Oak Haven, Nightwatch Green, Sunwashed Blue and Oyster Gray. With more combinations from Minwax, consumers have more options to make their projects distinct or to decorate living spaces with unexpected color that makes a statement.

Whether adding character to a cherished object, updating kitchen cabinets, accenting walls or infusing wood furniture with splashes of color, consumers can use Minwax interior stains in place of paint to bring out wood's inherent beauty while maintaining its texture.

Where to buy

Gentle Olive and coordinating colors are available from leading retailers as a part of the complete 2022 tintable palette for Minwax Wood Finish Water-Based Color Stains. Consumers can tap into trending styles from the modern and minimalistic to the rustic and refreshed by choosing a top-of-the-line stain for their next project.

Get acquainted with Gentle Olive and discover endless possibilities from the first name in colorful wood stains at minwax.com.

* Based on Epicor’s Industry Data Analytics and third-party survey results for interior wood stains for the 12-month period ending 9/21.

About Minwax:

For more than 110 years, Minwax® has been a leading brand of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance and repair, Minwax products are requested by the Do-It-Yourself consumer, seasoned woodworkers, and professional contractors. Minwax is part of Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio. Minwax can be found online at www.minwax.com, on Instagram at Instagram.com/MinwaxUSA, on Facebook at facebook.com/Minwax, on Pinterest at pinterest.com/Minwax and on YouTube at youtube.com/user/MinwaxUSA.

About Sherwin-Williams Consumer Brands Group

Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy ®, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.

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Contacts

Bridget Hagan
akhia communications
briget.hagan@akhia.com

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